Role and Responsibilities of Marketing Function in M&S

Marketing essentials

TABLE OF CONTENT
INTRODUCTION .....................................................................................................................................3
LO1.........................................................................................................................................................3
P1 Role and responsibilities of marketing function............................................................................3
P2 Role and responsibilities of marketing related to wider organisational context ...........................6
LO2.........................................................................................................................................................7
P3 Comparing Application of the Marketing Mix by Different Business Organisations ....................7
LO3.......................................................................................................................................................10
P4 Marketing Plan for Marks & Spencer.........................................................................................10
CONCLUSION .......................................................................................................................................11
REFERENCES.........................................................................................................................................12

INTRODUCTION
Marketing essentials is considered to be one of the most important business objective for
gaining stronger position into world scenario through which higher rational positions can be
attained onto more dev eloped ethical working parameters. The 7ps of marketing essentials
are known to be one of the most important part which enables to bring high effective
segments within the set paradigms and to rationally bring marketing goals into practical
business sense. M&S company is one of the best retail fashionable brand within UK industry
known for large innovative products and services through which it has attained large goodwill
within business world. The report explains role and responsibilities of marketing function
where wider company business objectives are attained onto bigger levels through strong
innovation within various segments and the fundamental role it plays onto wider contexts
(Armstrong, Kotler and Brennan, 2018). The report discusses new company ways which
apply marketing mix to evocative planning to achieve higher business objectives for longer
effective development and the role marketing planning plays at M&S to bring strong
technicality within performance metrics. The report also brings forward marketing plan for
company M&S with all gaols, strategies and higher relative business positional parameters to
attain long term viable paradigms onto relative performance targets.
LO1
P1 Role and responsibilities of marketing function
Marketing function is one of the most important business segment which enables to
bring on higher scale services for gaining strong business positions and to pertain onto higher

reflective working segment for longer working hemispheres. The role of marketing function
is highly evocative to bring on more determinants through complete procedural functioning
onto more relative determinants where company aims to keenly develop rational paradigms.
Marketing function has been increasingly becoming one of the most stringent function of
business where technology works as an effective parameter to pertain onto more technical
parameters for gaining strong positions within business world. The role and responsibilities
of marketing within M&S company which is one of the most high developed retailer brand is
highly important and rational to bring on more advanced working determinants where the
brand aims to be highly functional onto strong innovative marketing demands (Brezak,
Vlastelica and Kostić, 2019).
 The M&S marketing department is highly functional to bring on best marketing trends with
strong innovation and advancement within the goals of company to program out larger
determinants for longer effective working paradigms. The brand has positioned itself as one
of high fashionable company to bring on long term goodwill among domestic as well as
international countries business segments for gaining stronger positions at higher levels.
M&S marketing is known to be one of the highly innovative marketing where brand has
been working onto various paradigms to bring on long term focus and rational functional
positioning within the set targeted customer markets (Yahia, Al-Neama and Kerbache,
2018). The brand is known to be highly precisely working with best innovation and
creativity within its marketing functions where social media has also played an active role to
keep on attracting large scale customers. M&S works with high précised synergy to market
out its products and services among consumers market share for gaining long term yielding
position within the yielding metrics and to potentially leverage onto best paradigms within
fashion industry. The brand has been working on twitter, Face book, YouTube and instagram
to bring on more relative innovative marketing parameters to reach large scale customers
market share and to rapidly work on the untapped business segments within global
marketing scenario (Chen, Van Der Lans and Phan, 2017).
 The M&S company has been partnering with best fashion industry companies worldwide
and enterprises to build on long term synergy of higher effective marketing and to rationally
build on keen marketing trends focus to develop long term marketing position within world
retail industry. The retail industry where M&S is known as one of the most innovative
fashionable brand focusing onto more technical advertisements, productively working on
higher innovation within working segments to promote on digital marketing. M &S focuses