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Marketing Essential Assignment - Zara company

   

Added on  2020-10-04

16 Pages3967 Words275 Views
Marketing essential

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1a) Presenting the roles and responsibility of marketing function...........................................1b) Presenting the roles and responsibility of marketing function for marketing environment2c) Significance of interrelationship between marketing and other function...........................2d) Presenting key element of marketing function and their interrelations.............................3LO 2.................................................................................................................................................41) Comparing the ways of different organization of marketing mix......................................42) Presenting Business tactics for Zara..................................................................................5LO 3.................................................................................................................................................61) Basic marketing plan for Zara............................................................................................62 and 3) Detailed coherent evidenced based marketing plan...............................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is the process that help to promote the products into a market. Marketing is thebest way to promote the goods in a market. The report is focus on marketing and the chosencompany is Zara which a fashion company based upon Spain. The report present the roles andresponsibilities of marketing function and their significance in interrelations between marketingand other functional units. It also evaluate the key element of marketing function and alsocomparing two organization by using 7 p's of marketing mix. In addition to this, report alsoevaluate the marketing plan for an organization and a detailed coherent marketing plan for Zara.LO 1a) Presenting the roles and responsibility of marketing functionMarketing functions are those which are help to promote the products into market inorder to maximize the profit. Buying: in context of Zara, the consumer choose theirproducts and they also have the value of money and innovative approach. Thus thisconcept, refers that customers are retained through a products and services which areactual benefited for them (Tengilimoglu, Atilla and Dursun-Kilic, 2016).Selling: in order to attract the customers, their customers have their own mindset and inthis way, Zara also promoted their products in a market.The marketing fucntion is alsoresponsible for the selling equipments which can be helpful for the company in order topromote the products and also enhances the sales. Marketing: This is a broad concept that help to meet out the requirement of theircustomers in order to focus on target consumers. The concept is best for marketingfunction such that to face this competitive world, Zara has to deliver the best kinds ofproducts and services to their customers. Moreover, the marketing concept further help tosustain the brand value of their business and forces customers to choose the brand amongmany.Social Marketing Concept: This is another new concept of marketing which actuallyfocus on the promotional tool such as social media which help to attract wide range ofcustomers towards them. This is widely used term in this market so that it will help tokeep retain the base of customers. This is another function of the company which helpthem to let people know about offers which are offered by the company.1

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