Marketing Essentials: Role and Responsibilities of Marketing in Dublin Business School

MARKETING ESSENTIALS
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of College...................................................................................................................3
Role and responsibilities of marketing........................................................................................4
Interrelation of marketing department with functionalities of other business departments .......5
Advantages of marketing for small college................................................................................6
Compare the small college with a different organisation, to compare how they both use the
marketing mix.............................................................................................................................7
TASK 2............................................................................................................................................7
7 P's of Marketing Mix ...............................................................................................................7
TASK 3............................................................................................................................................9
Comparison between how Dublin Business School & Trinity using marketing mix strategy
for achieving their objectives......................................................................................................9
Application & success of marketing strategy............................................................................11
Marketing Plan..........................................................................................................................11
Recommendation on use of marketing mix .............................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
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INTRODUCTION
Marketing activities help an organisation to promote and advertise their products and
services through which they can enhance sale and gain competitive advantage from their
operations. Marketing is a key component of business through which they can promote products
of company which will increase sale and organisation can gain competitive advantage (Perreault,
2018). Through an effective marketing strategy business can attract customers by delivering
accurate messages and with help of attractive advertisement. Dublin Business School is a private
college which was established in 1975. The college various courses related to management,
accounting, psychology, IT and others. Dublin Business School also provides online professional
courses which are designed to enhance career and can be studied from anywhere. This project
report is based on marketing functions that are performed by management. This project includes
all necessary information regarding college and marketing initiatives that are opted by college to
promote their services.
TASK 1
Marketing actions help business to target the market and satisfy customer demand
through monitoring and delivering products to right place and at right time. The objective of
marketing is to conduct a research through which they can analyse customers and demand of
current market and changing trends.
Overview of College
Dublin Business school was formerly called as Accounting and Business College. It’s a
private college which have around 9000 students and provides full and part time courses for
under graduation and post-graduation in several subjects such as business, law, accounting It,
mass media, event management and psychology. All under graduation degrees of DBS are
recognised by QQI. The colleges operate at six locations in which main campus of college is in
Aungier Street. There are three different schools which are opened by DBS and management
monitor needs and ensure that all requirements are fulfilled within campus (Berkowitz, 2021).
The different departments of college are School of Arts, School of Business and Law and
Professional School. While, some of the business departments working in college for its effective
level of functioning includes examination, education facilities, counselling, administrative and
marketing.
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Role and responsibilities of marketing
Roles of marketing
Marketing department of an organisation plays a crucial role in promoting business
activities using various innovative and constructive approach. With help of an effective
marketing strategy, business can connect with their customers and promote products and services
which are provided by them. Some of the roles of marketing function in Dublin Business School
are explained below:
 Establish, maintain and define brand image- This factor states that marketing person
must be able to deliver accurate message about business and what they are and how
activities are carried out in business (Groucutt and Hopkins, 2015). Dublin Business
School focus on all activities that will help them to create and maintain their brand image
through which they can attract more students and also it will help them to retain their
existing staff and students.
 Organise campaigns for initiatives- One of the role of marketing department is to
organise campaigns through which awareness about functions can be increased. Dublin
Business School must organise campaigns through which they can create awareness
about their courses and this will help in attracting and retaining students to college.
 Evaluating and controlling through social media- Marketing help business to manage
through social media through which they can connect with more number of customers all
around the globe. Dublin Business School must maintain their social media pages and
keep them updated about all activities and campaigns that will be performed in college,
through this college can attract and retain maximum students with them.
Responsibilities of marketing
With the help of effective marketing strategy, business can effectively analyse customers,
changing market trends and competitors of business (Chernev, 2018). Through an effective
marketing strategy business can offer right services to their customers at accurate time. Some of
the responsibilities of marketing department are listed and explained below:
 Analyse customer needs and demands- Marketing is a technique which help to analyse
customer trends and changing demands through which maximum customer satisfaction
can be met. Dublin Business School must conduct surveys through which they can
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