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P3 Compare the marketing mix of organisations

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Added on  2021-02-20

P3 Compare the marketing mix of organisations

   Added on 2021-02-20

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Marketing Essential
P3 Compare the marketing mix of organisations_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Roles and Responsibilities of marketing function ................................................................1P2 Interrelationship between marketing function with other function .......................................3TASK 2............................................................................................................................................4P3 Compare the marketing mix of organisations .......................................................................4TASK 3............................................................................................................................................9P4 Marketing plan ......................................................................................................................9CONCLUSION .............................................................................................................................13REFERENCES................................................................................................................................1.........................................................................................................................................................2
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INTRODUCTION Marketing function plays a vital role within an organisation as it relates with buildingbetter relationship between customer and company. However, it is a process of creatingawareness among targeted audience about brand through commercialisation and advertisement ofproduct in marketplace. Apart from this, it is interrelated with other business function in anorganisation and each of them contains their own roles and purpose which enable the firm toobtain maximisation of profit with an optimum utilisation of resources. Moreover, it allowscompany to identify current and emerging trend of market and based on that they implementcorrective course in order to gain competitive advantage (Babin and Zikmund, 2015). In regardof this report, Amazon is considered, which is an American multinational e-commerce industryfounded in the year of 1994. It is headquartered in Washington, US and contains diversifiedsegments of products like Amazon Echo, Kindle etc. that add value to customer as well asenhance company's brand image. This study covers roles and responsibilities of marketingfunction, interrelationship between marketing function with other departments, comparison ofmarketing mix of organisations and developing a marketing plan for company. TASK 1 P1 Roles and Responsibilities of marketing function The organization use marketing tools to promote the services. Selling refers to the exchange ofproducts and relationships, to satisfy others. The tools of marketing department helps businessorganizations to communicate with others to analyse the market. Without marketing departmenta business can not execute the activities, it is essential for every organization to analyse theenvironment and competitive strategies of the economy. These activities can be executed withthe help of marketing department. It plays a crucial role in strategies the production andmanufacturing activities of a company by analysing the demand of the conumers. Theadvertising and promotional tasks can also be accomplished with different marketing techniquessuch as social media, advertisements and word of mouth publicity (Baker and Magnini, 2016).In today's world competition is increasing day by day so to compete with other brands andcompanies, Amazon is formulating and enhancing the marketing department roles for effective
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and efficient execution of task. with the help of marketing functions the organization focuses onthe growth opportunities. Role of marketing department It plays a vital role in analysing the mission and vision of the companyand it also works as apromotion tool for the organizations. Defining and managing brand: The department of marketing defines business activities such asin which fields a company is engaged, what kind of products are manufactured by the companyand so on. After defining the core function the second important role of this division is tomanage the brand reputation in the market by creating goodwill of the company. Amazonmanage the brand by effective promotion and selling techniques with the help of advertisements.It creates the awareness of consumers about the new products and services of the company anddevelops demand for the products. In such a way marketing department is considers as theimportant tool for the business.Collects the information: Marketing department analyse and collects the information byconducting research and development. This helps in gathering and segmenting the marketaccording to their needs and requirements with different taste and preferences. Amazon gatherthe information with the help of marketing department and then manufactures the products andservices for customers. Collection of customers information reduces the production andmanufacturing complexities (Baker and Saren, eds., 2016). Manage promotional techniques: In this competitive era many organizations are emerging ascompetitor brands so the marketing department focuses on the effective promotional tools suchas social media, newspaper advertisements, magazines and hoardings. Amazon selects the bestpromotion tool so the message can be delivered to the population. The promotional tools acts aseffective marketing technique because with the help of this large no. of population can be servedtogether with the information. Responsibilities of marketing departmentMaintains internal and external communication: It is considered that effective communicationhelps in maintaining good relations with the employees and consumers. The employees shouldunderstand the values and system of the environment so they can fully utilise the resources of thecompany. Consumers are treated as the king of market, communication helps the department in
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