Marketing Essentials: Tesco's Strategy and Departmental Roles

This report provides a comprehensive overview of marketing essentials, focusing on the core functions and strategies required for business growth. It explores the roles and responsibilities within the marketing function, emphasizing the importance of brand promotion, advertising strategy development, and profit maximization. The report delves into current and future marketing trends, such as artificial intelligence, content marketing, and video content, and how these are applied in a real-world context using Tesco as a case study. It also examines the marketing process, including situation analysis, strategy development, marketing mix decisions, and execution and control. Furthermore, the report highlights the interrelations between the marketing department and other departments like finance and HR, underscoring the importance of coordination for achieving organizational goals and enhancing customer satisfaction. The conclusion summarizes the key findings and emphasizes the significance of marketing essentials in identifying market opportunities and promoting goods and services to achieve profitability and customer satisfaction.

MARKETING ESSENTIAL

 Introduction
 Roles and responsibilities of marketing function
 Roles and responsibilities of marketing relate to other wider context
 Conclusion
 References
Table of Content

 Marketing essentials refers to the process of identifying the goods and
services that a company need to grow their profits and growth within a
competitive market place. Marketing is designing to promote and sell the
product offering involving market research and advertising of offered
goods and services so that they attracts large number of customer base and
earns a high revenues.
Introduction

Roles and responsibilities of marketing function
 Marketing
It refers to a process of selling and
promoting the goods and services to
attract the large customer base by
satisfying their all needs and wants. It is
the core function of managing the relation
of customer and the company and creates
a strong connection with the market about
the organizations goods and services.

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Current and future trends of
marketing
In context of the Tesco they currently
follow the some trends that is useful
as a present time but in future they
need to modify this trends to enhance
their profits and market growth. Some
of the current and future trends are to
be shown below.
 Artificial intelligence –In future point
of view this trend is very successful
for the Tesco to enhance their profits
and attracts the large customers’ base.

 Content marketing –With the reference of Tesco, company currently
using the content marketing and it is very attractive as it helps in attracting
the large customer base in a short period of time. Due to this in future they
continuously use this to enhance their market share.
 Video content- It refer to current trend of marketing as people of the
society mostly attracting by seeing the content on the video and because of
this Tesco, currently use the video content to attracts their customers and
fulfills the demands of the customers and earns a high amount of profits
and revenues.
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Marketing process
 Situation analysis- In Tesco,
manager needs to analyze their
potential customer demands and
what type of products they want
to satisfy their needs.
 Marketing strategy- In this
strategy manger of the Tesco can
make and capture those
opportunity that helps in
enhancing the profits with
satisfying the needs and wants of
the customers

 Marketing mix decisions- In this manager of the Tesco can examine all
the elements of the marketing mix i.e. product, price, place, promotion etc.
so that all the functions can be done appropriately and it will increase the
market growth as well as gain the competitive advantage in the
marketplace.
 Executing and control- In this Tesco, manager can execute the plan and if
there are any changes needed they can do it by launching the product in the
market place.
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To perform the functions in the company marketing manager plays a various role and
responsibility that helps in achieving the target and earns a high amount if profits.
In this Marketing manager of a Tesco, are responsible and accountable for the
marketing research and they have roles and responsibility of marketing function
that can be described below.
 Brand promoting- It is the significant role that a marketing manager of a
company can perform. It is very important to promote the brand in front of large
customer base to earn high revenues. Making a brand strategy is the vital and a
core prospect that is develops by the identification of organsiation. In this manager
of the Tesco can attracts the customers by using various promotional tools that
helps in promoting the brand and retain the customers.
Roles and responsibilities of marketing
function

 Develops the strategy related to advertising and campaigns- A
marketing manager of Tesco can perform a role and responsibility of
promoting the goods and services in front of various customers so that they
earns a high profits and increase the sales due to this they earn high profit
margin.
 Maximizing the profits- In this marketing manager of Tesco, can perform
a variety of task to increase their profits. For this they attracts the number
of customers by their products and aware about them so that they buy the
products and company earns a high profits.
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 Tesco is one of the largest superstore in the UK that runs in many countries
and because of this it is very necessary to make an interrelation and
coordination between different departments of the company. With the help
of coordination between the various departments in the firm it is very easy
to complete the task in an effective and efficient manner and in an
appropriate time. It shows the various interrelations between the
departments in Tesco below.
Roles and responsibilities of marketing relate to other wider
context

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 Marketing and finance
department – Both the
departments are closely
connected with each other. If it is
not connected to each other than
it is not possible for long survival
of the company in the
marketplace by the company.