Marketing Essentials: Tesco's Marketing Functions and Strategies

Marketing Essentials

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
COVERED IN PPT.................................................................................................................................3
LO2.............................................................................................................................................................3
P3 Compare ways in which different organization apply marketing mix to the marketing planning
process.....................................................................................................................................................3
LO3.............................................................................................................................................................6
P4 Produce and evaluate a basic marketing plan.....................................................................................6
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Marketing essentials refers to the process of identifying the goods and services that a
company need to grow their profits and growth within a competitive market place. Marketing is
designing to promote and sell the product offering involving market research and advertising of
offered goods and services so that they attracts large number of customer base and earns a high
revenues. This report ois based on the Tesco that is one of the largest British multinational retail
superstore in UK, headquartered in Hertfordshire, England. It includes the various roles and
responsibilities that is needed to perform a marketing functions. It also includes the current and
future trends of marketing that is helpful in earning higher profits. It also involves the roles and
responsibilities to other functional departments and their relation with marketing function this
helps in managing the work and also longer sustainability in the market place. This report also
includes the comparison of marketing elements to understand the competitive strategy. At last it
develops the marketing plan for a newly developed product offering of Tesco.
LO1
COVERED IN PPT
LO2
P3 Compare ways in which different organization apply marketing mix to the marketing
planning process
Marketing mix – It refers to the combination of varieties of elements related to the marketing
i.e. product, price, place, promotion, people, process and physical evidence. It integrated all the
factors that is helpful in satisfying the customer demand, attracting the large number of people,
gaining the high profits and enhancing the brand image. In this marketing manager of Tesco can
developed a table that shows the comparative study related to marketing mix with other firm in
the same industry with Tesco. It can be shown below(Pike, 2015).
Basis Tesco Sainsbury’s
Product In this firm offers a variety of
products and they especially
Sainsbury’s is one of the
largest superstore in UK that