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Report on Role of Marketing Essentials in Organisation

   

Added on  2020-06-06

17 Pages5101 Words50 Views
Marketing essentials

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing function roles........................................................................................................1M1...............................................................................................................................................4P2 Responsibilities related to marketing.....................................................................................4M2...............................................................................................................................................5D1................................................................................................................................................5TASK 2............................................................................................................................................6P3 Plaining process through marketing mix...............................................................................6M3...............................................................................................................................................8TASK 3............................................................................................................................................9P4 Product evaluation.................................................................................................................9M4.............................................................................................................................................11D2 .............................................................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES ...........................................................................................................................13Books and journals .....................................................................................................................13

Illustration IndexIllustration 1: The 7 functions of marketing....................................................................................2Illustration 2: 7 P's of marketing mix...............................................................................................7

INTRODUCTION Marketing essential helps to achieve objective of organisation. For this various strategiesare implemented such as promotional and marketing process. It helps firms in order to presenttheir products effectively in market and make huge profit (Baack, Harris and Baack, 2013). Inorder to effectively implement this various audits and researches are organisation in order toanalyse market competition. This report is based on the role of marketing essentials in anorganisation. All the informations are presented in context of Barclays. Barclays is one thelargest banking and financing company of UK. The organisation was founded in 1690 atKingdom of England. The headquarter of organisation are established at London, Canary Wharfand One Churchill place. Along with banking and financing sector various other services arealso provided by them. Such as retail, wholesale, investment, wealth and mortgage. They are providing services in more then 50 countries and 48 millions clients are takingadvantage of their services. According to the survey conducted at 2016, organisation isgenerating revenue about 21. 451 billion (Babiuk and et. al., 2015). Total 1,29,400 employeesare working with company at different part of world. Under the banking sector organisation isable to attract their clients through gold fixing process. This report consists of roles andresponsibilities of marketing functions, roles and responsibilities of marketing strategies are alsoconsidered. Marketing mix strategies are also implemented in order to make processing ofmarketing mix effectively. Along with this product evaluation is also considered in order toanalyse effectiveness of marketing plan. TASK 1P1 Marketing function roles.Marketing functions are considered essential to understand customers needs. It helps tounderstand target audience by considering various factors.Barclays implements marketingfunctional in order to improve commercialism procedure (.Bastable, 2016). The process consistsfollowing seven stages:Pricing: Pricing is considered as basic step of marketing function process. Through thiscompanies are offering their services to clients by at some cost. In order to effectively implement1

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