The role of Marketing Officers in achieving Your Destination

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1) Responsibilities of Marketing Officers and structure and operations of marketing
department...................................................................................................................................1
P2) Significance of Marketing officers' role in growth of 'Your destination' as well meeting its
goals............................................................................................................................................4
PART 2............................................................................................................................................6
P3 comparison of Your destination to National express in relation to elements of marketing
mix...............................................................................................................................................6
P4 Description on the formulation of the marketing plan as per the nationwide enlargement of
Your destination..........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCE.................................................................................................................................11

ILLUSTRATION INDEX
Illustration 1: Elements of marketing mix.......................................................................................7

INTRODUCTION
The term marketing is very important process in order to make all the function in
effective and efficient manner. It is also helpful to maintain good customer relationship. With the
help of market function it is possible to have increment in Growth and development of the firm it
is essential to follow smooth process. This kind of activities is also helpful in order to earn brand
image in market. In this present report the activities of Your destination has been discussed with
the comparison of services of firm Nationwide Expression (Deshpande and et.al., 2017). Your
destination is taking various effective steps in order to make business function in effective and
efficient manner and it also taking many steps in order to have increment in the in its branches in
united Kingdom so that firm can earn market share and can give competition to market leader
“Nation expression. In this firm the new Marketing plan and marketing strategy are also has been
defined which can able to make product or services in better manner. The role and
responsibilities of marketing officers need to be defined so that active steps can be taken in
relation to this. The main object of Nation express is to provide effective and efficient services to
customers so that organisation can have nationwide expansion. In this relation firm is able to
earn market share And can enlarge profit scale by delivering good and better services.
PART 1
P1) Responsibilities of Marketing Officers and structure and operations of marketing department
As it is identified that 'Your Destination' is growing at higher level as well got succeed
for business in London and Essex. Likewise, senior management decided to expand business
with establishing other branches in Newcastle (Guy and Patton, 2013). For this purpose, there is
planning for recruiting two new marketing officers regarding expansion plan of the destination.
However, roles and responsibilities of marketing officers can be understood as follows:
YOUR DESTINATION
Date: 10th November, 2017.
MEMO
To: Senior Management team
From: Marketing Manager
Subject: To understand roles and responsibilities of marketing officers and operations of
1