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Roles & Responsibilities of Marketing Function

   

Added on  2020-07-22

12 Pages3687 Words1053 Views
EntrepreneurshipProfessional DevelopmentMarketing
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MARKETINGESSENTIALS
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Table of ContentsP1 Define marketing function and its role and responsibilities to the firm. ..............................3P2 Description on roles and responsibilities of the function of marketing to widerorganisational context. ...............................................................................................................5P3 Make comparison of Your destination with National express in relation to marketing mix.7Marketing plan............................................................................................................................8P4 The marketing plan of your destination in manner to have nationwide expansion. ............8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONThe marketing is important function in order to keep all activities of business in smoothmanner. It is very essential to maintain the relation between consumer with them so that businesscan run in good manner. The present report will discuss on the issue of marketing plan as per“Your destination”. The company is taking various initiative in order to enhancing the branchesin United kingdom. In relation to have competition with market leader of the National express itis essential to frame new marketing plan with the various roles and responsibilities of marketingofficers who take various effective steps to accomplish the organisational objectives so thatprofit scale of the firm can be enhanced (Ryan, 2016). It is very important to compare marketingperformance with nation express by using various methods of marketing mix approach. Inaddition to this, by the effecting framing of marketing plan the organisation activities can havenationwide expansion. MemoP1 Define marketing function and its role and responsibilities to the firm. To marketing officersFrom marketing ManagerDate 9th November 2017Subject: The keys roles and responsibilities of marketing function. The Marketing function plays essential role in order to have effective working of all theemployees so that individual can earn maximum profitability. The marketing department ofYour destination is taking various effective steps in relation to have improvement inperformance or organisation (Gunawan, 2015). With the help of this not only the performanceand productivity of company can affected but also it is very helpful in relation to generatingcompetitive advantages to the firm. In this manner there are various kinds of role andresponsibilities of marketing function defined in the following manner are as- Defining and managing brand- The main aim of the marketing function is to define the brandvalue of the firm in effective manner. The main role and responsibility of marketing function isto perform each work in expert manner so that the 'Your destination' is capable in order tomaintain the brand image efficiently. To perform the activities in more efficient manner it isvery essential to understand the surrounding of business environment, society taste and
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preferences and various other kinds of the strategies which will help to promote product andservices in market. Producing marketing and promotional materials: The promotional strategies is need betaken in order to have large scale of profitability and productivity. The advertisementcampaigning is very helpful to earn maximum amount of marketing share (Elves, 2014). Therole of marketing function is to provide productive qualified services so that customer canattract to the commodities available in market. This kind of activities are very helpful tomaintain the brand image of the company. Designing and maintaining search engine optimisation- The marketing function of theorganisation is very responsible in order to frame effective design and maintain search engineso that the improvement can be possible in marketing strategy of digital (Ismail, Mubarack andThulkifly, 2015). The optimisation of search engine will assist as to promote growth anddevelopment opportunity of organisation so that business can earn higher amount of probabilityand productivity. Managing and monitoring social media- According to the modern scenario the social mediaplays very effective role in relation to have growth and development in larger scale (Deshpandeand et.al., 2017). With the help of this kind of activities the innovation can be taken andcustomer can get aware about this. This will attract the customer and this function helps tomaintain consumer retention in the firm. The marketing management of your destination isresponsible for managing and monitoring the activities of the business in efficient manner. Inthis way firm can maintain the brand image if the organisation. Establishing internal communication- It is very essential to establish internal communicationin the organisation so that all information can be pass in effective manner. The all informationshould be circulated so that employees of the firm can perform all the function in efficientlymanner. The marking management of Your destination is taking various effective steps in orderto coordinate all the function in effective manner. In this mode the activities of the organisationcan perform their function in more efficient and effective manner. Maintaining public relation- In order to have effective and efficient public relation so thatorganisation can perform their activities in more expert manner. This kind of activities playsvery effective role in manner to build brand image of the company (Gunawan, 2015). Thecompany is taking various initiatives in order to frame good marketing strategy. This kind of
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