This report analyzes the roles and responsibilities of marketing functions in Morrisons, one of the largest supermarket chains in the UK. It explores the key functions of marketing, such as employee training, market strategies, customer feedback, and monitoring market trends. The report also discusses the significance of interrelationships between different departments and the use of marketing mix to achieve overall business objectives. Additionally, it provides a basic marketing plan for Morrisons, including a PESTEL analysis, SWOT analysis, and marketing objectives.