Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Plan

MARKETING ESSENTIALS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1: Keys roles and responsibilities of marketing function-.........................................................3
P 2 Roles and responsibilities of marketing relate to wider organizational context....................4
LO 2.................................................................................................................................................5
P 3 Comparing marketing mix to the marketing planning process..............................................5
LO 3.................................................................................................................................................7
P 4 Marketing plan.......................................................................................................................7
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing essentials is the way in which company's marketing activities are done in such
a way that company is able to achieve a high brand awareness through which sales can be
increased by increasing customer count. Mark & Spencer is the chosen organization for the
evaluation in this report. Mark & Spencer is one of the largest super market chain of UK which
provide wide range of groceries and general merchandise products to its customers at low
pricing. Evaluation of key roles and responsibilities of marketing is done in this report with the
analysis of different roles and responsibilities of marketing in wide organizational context has
also been evaluated. Differences in implementation of theories of marking mix by different
organizations has to be compared. Development of marketing plan in terms of increasing
organizational work productivity and sales has to been evaluated.
LO 1
P1: Keys roles and responsibilities of marketing function-
It is the role of marketing function to showcase organization in such a way that through this
activity it is able to increase organizational sales by increasing customer count because of which
there are high chances that company is able to achieve its organizational goals. Following are the
roles and responsibilities of marketing function.
Develop communication bridge with the customers-
Marketing department is responsible for developing effective communication with the customers
in such a way that it is able to identify their requirements and then tend to develop product
accordingly by which it can make sure that Marks & Spencer is able to provide product in such a
way that it fulfil customer requirements (Campo and Melis, 2020). Through this effective
communication marketing departments can also advertise the new products or services provided
by organization for improving their performance in the market place through which it can
improve customer experience.
Analyse changing market trend-
It is the responsibility of marketing function that it make continuous efforts for evaluating market
competitions and then tend to develop marketing strategy in such a way that Marks & Spencer is
able to achieve a efficient competitive edge (Leite, 2020). Through this competitive edge
marketing department can make sure that organizational customer count is increased and with
that it also make sure that company's sales is increased through which Marks & Spencer is able

to achieve a efficient economic growth by which marketing departments can increase the
sustainability of organization in the changing market trends.
Taking feedbacks from customers-
Marketing department is responsible for taking effective feedbacks from customers on the basis
of the experience achieve with the organization. Through this effective feedback company can
make sure that it is able to identify the weak sections of organizational working which is making
negative impact on organizational working (Rosnizam and et.al, 2020). Then tend to develop
concentrated efforts through which it can improve customer experience and also develop a sense
to the customers that their feedbacks are taken in to action by the organization which will
increase their loyalty with the organization and reduce chances of brand switching.
Adapting appropriate pricing strategy-
It is the role of marketing department that it adapt right pricing for the products and services
being provided by organization to the customers this is important because if the pricing is set too
high then it will make negative impact on organizational sales and if pricing is low enough then
it will make negative impact on profit margin (Kalpana., 2020). Due to which marketing
department has to implement product pricing in such a way that high sales with high profit
margin is achieved.
P2: Roles and responsibilities of marketing relate to wider organizational context-
The interrelationship between departments is very important so that the functions in the
company can be well maintained. Marketing department has the need to understand and have
good relationship with the other departments so that there is going to be effective team work and
the company would be able to have a stable working. This is going to help M&S to be able to
gain a competitive advantage as well. The further report is going to discuss marketing
department with interrelationship with the other departments such as human resource, finance, IT
and research and development.
 Marketing and Finance
There are a lot of marketing strategies which is going to need budget and for that having
the right communication with the finance department is very essential so that there are going to
be higher operations and working. There are more ideas and creativity which can come up when
there is going to be a good discussion which would be present so that there is going to be
effective impact of the company in the market (Klepek and Starzyczná, 2018). For campaigns