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Marketing Functions of McDonald : Report

   

Added on  2020-06-04

18 Pages5368 Words43 Views
MARKETING ESSENTIALS

Table of ContentsPROJECT 1......................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Discuss main roles and responsibilities of marketing functions in Mc Donald's .................11.2 Explain how roles and responsibilities are related with wider organisation context............4CONCLUSION-..........................................................................................................................6PROJECT 2......................................................................................................................................6INTRODUCTION ..........................................................................................................................6TASK 1............................................................................................................................................71.1 Compare the ways in which different companies are applying marketing mix....................7TASK 2..........................................................................................................................................102.1 Produce a marketing plan....................................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

PROJECT 1(Covered in PPT)INTRODUCTIONMarketing is an concept of managing and designing complete process related with sale ofgoods and services. It is focussed towards achieving higher degree of consumer satisfactionthrough several marketing efforts. This report is about Mc Donald which is an fast foodrestaurant chain of America. It has its headquarter in Chicago and there are around 69 millionconsumers across the world. Marketing essentials are important aspects that are required to makeproduct line innovative and effective in order to attract large segment of consumers. There areseveral roles and responsibilities merchandising functions that assists in designing effectivestrategies and plans for promotion of an product. TASK 11.1 Discuss main roles and responsibilities of marketing functions in Mc Donald's Marketing department plays an important role in achieving objectives of company ineffective way. It is focussed towards ensuring consumer satisfaction along with salesmaximisation. This is an essential concept that helps in analysing various opportunities availablein market place so that goals and objectives of this organisation can be attained in proper way.These roles and responsibilities of marketing function plays an significant role in developingefficient strategies to promote products of Mc Donald's. Marketing is an combination of variousimportant elements required to conduct effective promotional activities. There are several rolesand responsibilities of marketing functions that are required to make effective strategies. Alongwith that, there is certain relationship of these activities with wider organisational context. Itmakes promotional process more innovative and creative in order to grab more attention of targetaudience. Along with that, it also works towards maintaining quality of goods. These functionsare required to enhance the productivity and profitability of this firm. Some of the importantroles and responsibilities are as follows-1

Strategy formulation- It is most important role of marketing functions because completeprocess is based on these policies. Manger of this functional unit is entitled to developappropriate strategies for organizing various activities of promotion. These plans are concernedwith various elements of marketing environment in order to attain best possible outcomes fromthese efforts. Complete process of merchandising depends on these schemes so it is required todesign all the tasks and activities in effective manner. Along with that, it is very useful indetermining the cost of such activities, so that accurate budget could be formed. Market research- Another important activity of this department is to conduct propermarket research in order to collect important data and information for the purpose of effectivedecision making. It is very helpful in understanding current conditions and demands of marketplace. This is the role of concerned functional unit to identify main factors and elements to beconsidered in strategies and policies of marketing. Such study is very useful in developingproduct as per tastes and preferences of buyers, so that higher degree of satisfaction could beattained from them. It is required to achieve goals of this company in timely manner. Product development- As per this role of marketing functions , it is very important todevelop the products on accurate time in order to manage quality of products. This is useful inattracting million of new consumers and increasing loyalty amongst existing buyers. Tastes and2Illustration 1: Mc Donald'sSource 1: Gaurang Jain , 2017

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