P1 Key roles and responsibilities of marketing function (Doc)

   

Added on  2020-12-24

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Marketing Essentials
P1 Key roles and responsibilities of marketing function (Doc)_1
ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function.............................................................1P2 Interrelationship of marketing with other functions...............................................................3M1. Roles and responsibility of marketing function...................................................................5M2 Importance of interrelationship between Marketing and other functional unit.....................5D1 Analysis of marketing functions and their interrelationship with other units........................6TASK 3............................................................................................................................................6P3. Usage of marketing mix in marketing planning process.......................................................6M3. Different tactics applied by McDonald's to achieve business objectives:............................9D2. use of 7P's to achieve marketing objectives of McDonald's.................................................9TASK 4..........................................................................................................................................10P4. Marketing plan of McDonald's............................................................................................10M4. Marketing plan for McDonald's.........................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
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INTRODUCTIONMarketing refers to the set of activities such as promotions, distribution and selling ofproduct & services to fulfil end user's need in an most efficient way. Main aim of marketingfunction is to influence customer to purchase its product or services using various promotionalmethods and to retain them for long term by providing support services(Pappa, 2014) . MCDonald's is a worlds largest restaurant chain in terms of revenue and company was established inyear 1940, headquarter in America. It deals in fast food products like French fries, cheeseburgers, chicken products etc. Company also added foods like salads, fish, smoothies and fruitsin its menu to deal with the increasing trend of healthy food. This project includes descriptions ofroles and responsibility that a manager have to perform while operating its marketing functionsalong with their inter connection to functional department of an organisation. It also explainmarketing mix of MC Donald's in comparison with KFC. In addition to this, assignment containsthe marketing plan that help MC Donald's to achieve its planned objective. TASK 1P1 Key roles and responsibilities of marketing functionMarketing refers to the transfer of goods and services from manufacturer of product tofinal consumer to satisfy their needs and preferences. It include promoting, selling and deliveringof goods and services to customer's place in an most efficient manner. Marketing manager of MCDonald's performs several marketing function with the aim to create value for customer anddevelop relationship with them. Following are the key roles and responsibilities that an managerof MC Donald's must follow while performing marketing functions:Pricing:- Price refers to the amount that a manufacturer of product will get on exchangeof goods and services. This is the most essential part of marketing as it affect directlyover the profitability and growth of organisation. Price of a product is set according to itsquality, quantity and service or benefit it offer to the customer( Functions of Marketing,2018). MC Donald's follows price bundling strategy in which they offer more than oneproduct (combo pack) as a deal with relatively low price to attract customers. Its mainobjective behind this strategy is to maximize the market share.Promotion:- It refers to the set of activities that is used by marketing manager in order tocommunicate about product and services, its brand to its potential users. Main aim behind1
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it is to make people informed and to introduce and attract them toward its offering. MCDonald's spend more over promotional activities to attract more customers bycommunicating to them about offer provided and new items added to their menu. It usespromotional strategies like advertisement, sales promotions, public relations and directselling. Its advertisements are most notable for which it uses various sources like TV,radio, banners, print media and internet. MC Donald's also attract its customer using salespromotion where it offer discount coupons and combo packs for certain products. Distribution network:- It refers to the chain of intermediaries consists of storage facilitiesand transportation systems who supply goods and services to customer. This factorindicates the venue or location where the firms products are offered. MC Donald's mostprominent place for product distribution are Restaurants, Kiosks, Post-mates websites andapp, MC Donald's mobile app(Tyre, 2015). Customers can order food over Post-mateswebsites or mobile application which allow them to get product over special offers. MCDonald's restaurant are the place where company earn most of its sales revenue. Marketing information system:- MIS refers to the system that collect, analyse and gathermarketing information from internal and external sources of organisation. It help indecision making and to identify various approaches that leads to company's growth.Marketing manager of MC Donald's gather information to determine current and futuredemand that help in aligning the product to satisfying customer need. This system help inidentifying factors like changing demand and preferences of customer, trends inpromotional activities, competitor's initiatives, change in distribution practices etc. Selling:- Selling refers to the transaction between the seller and the customer wheregoods and services are exchange for money. MC Donald's is more focused on provi8dingsatisfactory product and their services to customer for capturing larger share of market. Italways marketing mix provide different offers, coupons and discounts over their productto reduce competitions. Company uses several marketing strategies to increase its salesand earn profit by maximizing sales. MC Donald's follows market penetration strategy toattract more customer by lowering price of its product on regular time interval.Product and service management:- It refers to managing the proper mix of product andservices to provide valuable services to their customer for satisfying them. It also providevarious marketing opportunities that help in maximizing revenue of the firm. MC2
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