Comparison of Marketing Mix elements of Morrison's market

MARKETING
ESSENTIALS

Table of Contents
MAIN BODY...................................................................................................................................3
PART 2............................................................................................................................................3
LO1 Comparison of Marketing Mix elements of marrisom;s market......................................3
LO2. Marketing plan of Morrison...................................................................................................5
Smart analysis : STP Analysis –......................................................................................................5
STP analysis.....................................................................................................................................5
SWOT Analysis -.............................................................................................................................5
Pestle ...............................................................................................................................................6
7PS Of Marketing -.........................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

MAIN BODY
PART 2
LO1 Comparison of Marketing Mix elements of marrisom;s market
Marketing mix is combination of strategies which is used to promote the products and
services to achieve the predefined goal as well as create the goodwill in the market.
M-mix Morrison’s
supermarket
Asda supermarkets Comments
Product Marrison’s has wide range
of fresh food product for all
customers.
Asda also has many
products for all needs
and requirements
Both of the retails
provding range of
product to attract
customers
Price Marrison has low prices
compare to the others. But
they highly focused about
the quality of the product.
Asda has low to high
prices as per different
customer range
They both have wide
price range of products
for all targeted people.
place Its available on all the social
sites, website to reach its
relevant customers.
Asda also provide web
portals to attract the
customers
Marrison needs to
adopt the changes like
asda
Promotion They invest large amount of
their income to
advertisement and
promotion of the product.
Asda promote their
product and service
through various
business channels,
portals,
Marrison has to
increase their
promotion activities to
reach more customers.
People They target all age group
people who want fresh foods
items. Also they have
variety of foods for kids.
Asda targeted all
individual, as they
have larges no of
product. And to
Both follow customer
satisfaction policy in
the organization.