Marketing Essentials: Strategies for Tesco

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
LO2..................................................................................................................................................3
Marketing mix.............................................................................................................................3
Marketing plan.............................................................................................................................6
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is very essential task for any business or venture in the market place. Without
running different functions of the marketing, no business can simply survive in market, that’s
why upper management of every business have to take quick action toward running different
operations of marketing to get better outcomes in the market. Basically, most marketing
managers within different companies uses some effective strategies of marketing to get very
appropriate results from their marketing functions (Halim and Hermawan, 2017). Currently only
those businesses are able gain effective results in the market place which has used different
strategies of marketing. This report discusses marketing aspect of Tesco. There is Tesco is the
leading retail company of the United Kingdom, which currently operates in many other countries
as well. This report discusses some such aspects and factors as well, which are directly linked
with the Tesco’s marketing functions.
LO1
Covered in PPT
LO2
Marketing mix
Marketing mix strategy has been applied below in the context two different companies
called; Tesco and Asda. These both are key retail companies of the United Kingdom which
currently has very large market shares in the market. Basically, this section of the report
discusses ways in which Tesco and Asda has applied the strategy of marketing mix to the
marketing planning process for achieving their objectives of business on time.
7Ps of
marketing mix
Tesco Asda
Product Tesco generally provides retail
products and services to different
customers in across the United
Asda is one of key competitors of
Tesco, because this company also
serves those all products and services

Kingdom, and also in many other
countries (Calvo-Porral, Medín and
Losada-López, 2017). Basically, it
has wide range of products, like;
groceries, clothes, shoes, food
items etc. which this company
serves in many countries at the
international level.
in market place which has offered by
Tesco. This company not serves its
products, like; food items, clothes
and groceries etc. in the international
market as Tesco. Reason is, Asda is
the subsidiary of American MNC
Walmart, in which Asda currently
serves only in the United Kingdom.
Price Tesco company generally uses
competitive-based pricing strategy
within its workplace. This strategy
of pricing enables to this retail
company for setting price of own
products and services something
cheaper than its competitors.
Sometimes company uses value-
based pricing strategy as well
where it charges price from its
customers on the basis of value of
the products and services.
Asda’s upper management mostly
uses value-based pricing strategy, in
which this strategy enables to Asda
for charging rate from customers
according to products’ market value.
Basically, this strategy has used by
company specially on that time when
it sells its premium range of
products. Many times, company uses
competitive based pricing strategy as
well for gaining huge competitive
advantage in market place.
Place Currently serves its products and
services in los of countries, like;
United Kingdom, United States,
Ireland, the Czech Republic,
Hungary, South Korea and
Malaysia. It means, these countries
are key market places for the
Tesco. There is United Kingdom is
home market place to this retail
company, this has he largest market
share in the UK.
Asda’s main market place is only the
United Kingdom. Basically, this
company not serves its products and
services in different countries as
Tesco (Petrovici and et.al., 2020).
However, top-level management of
this company has succeeded in
expanding Asda in across the United
Kingdom. So that, the UK is main
market place to this company.