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Marketing Essentials - P4 Marketing Plan

   

Added on  2023-03-24

22 Pages825 Words68 Views
Marketing Essentials
(P4 - Marketing plan)

Content Covered
Introduction
Company profile
Product offered
Situation analysis
Marketing objectives
Marketing strategies
Marketing mix
Marketing budget
Evaluation
Implementation

Introduction
Wilkinson is one of the leading manufacturing companies of UK. It is
specialised in producing household products. This business was
launched by a family in the year 1930. This organisation has expanded
its business in more than 121 countries. A basic marketing plan for the
firm is going to be discussed here.

Product offered
Wilkinson has diversified range of products; it has divided its
goods into two categories which are :
Primary products
Secondary products

Cont....
Its primary products are:
Household
Home wares
Textiles
DIY
Cleaning goods

Cont...
Its secondary products are:
Health and beauty products
Stationary
Bathroom products
Pet items

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