Roles and Responsibility of Marketing Function for McDonald's

This presentation discusses the roles and responsibilities of the marketing function for McDonald's and how it contributes to the profitability of the business. It covers topics such as collecting information, marketing planning, product design and development, packaging and labeling, standardization and grading, customer support service, pricing of products, promotion, warehousing, and the wider organizational context of marketing. The presentation also includes references for further reading.

Marketing Essentials

Roles and responsibility of marketing
function for McDonald's
• Marketing plays a vital role in
the profitability of the business.
• The role and responsibility of
marketing function depends on
the product offered by the
company.
• Marketing function helps
company to analyse potential
products of the market and
advertising them by product
differentiate.

Continued..
• Collecting Information:-Gathering of indispensable
information, facts and data is essential for the marketing
department.
• McDonald's required to thoughtfully understand the needs and
wants of customer, their taste and preferences, quality of
product at affordable price.
• Marketing Planning:- Planning is very imperative to
accomplish organization goals and for that company has to
formulate effective plans with the respect of promoting the
product.

Product Design and Development
• Design of product plays an
vital role in the promotion
of product.
• Company whose product are
well designed has major
impact on the customers
comparing to those whose
design is less attractive.

Packaging and Labelling
• Appropriate packaging helps in safeguard of product from
being getting ruin.
• It facilitates proper handling of products.
• Whereas, Labelling is the information manifested on product
to provide guidelines how to use it.
• McDonald's is offering its product with affirmative packaging
and labelling.
• Adopting strategies to enhance the product packaging and
labelling materiel.

Standardization and Grading
• Standardization includes the standard of product on behalf of
its material, quality, design, hue, etc.
• It differentiate product from other products and helps customer
to identify it frequently.
• Grading means giving remarks to products that the particular
product is of high standard or low.
• It improves sale and purchase of goods.

Customer support service
• Customer is the prime element of
market without them no market can
be regulate.
• Consumer satisfaction is an
advantage to firm in attracting or
influencing more customers,
therefore, it is the role and
responsibility of marketing function
to provide help to consumers.

Continued..
• Pricing of products:- Price is the main factor in generating
the revenue. Price of a product is often affected by government
intervention, competitors, economic factors, etc.
• Promotion:- Means promoting product and influencing
customers to switch on particular product.
• Their are various methods of promoting a product like sales
promotion, personnel selling, publicity, advertising, etc.

Warehousing
 Safety of goods at the time
procurement and after
than is mandatory to
protect the rights of
consumers.
 For the McDonald it is
important to store goods
properly.
 Company ensures that the
raw-material used is of
high quality and hygienic.

Roles and responsibility of marketing to
wider organization context
Marketing is the process of making the availability of the product
in the potential market and stimulating people to purchase
that particular product.
 Analysing the customer needs:- Being the marketing
manager assistance, company focused on identifying the
customer wants and their desire according to that product are
manufactured.
 Monitor competition:- It is important to have a track of our
competitors to formulate adequate policies and to analyse the
position of firm in the industry.

Continued..
 Brand Values:- It is the role and responsibility marketing to
create messages and notions for the brand value
 Innovation:- Novel things are admired by people very much.
Consumers need to be astonished regularly and profound
offers which persuade them to purchase that particular brand
product
 Marketing Budget:- Like other division in the company
marketing department also have to prepare its budget.

Continued..
 Return on Investment:-
Marketing is a term which
required large investment
of money, manpower and
time.
 Marketing Plans:-
Organization should try to
formulate such strategies
which can meet the long
term goals of the
company.

References
Berkowitz, E. N., 2016. Essentials of health care marketing.
Jones & Bartlett Publishers.
Maghaireh, H., 2016. Head, Heart and Hands: Three Essentials
for Success in Dental Practice. Smile Dental Journal. 11(4).
pp.6-7.
Wilding,S., 2015. Is Marketing essential for success?. [Online].
Available through
<http://www.thepurpleedge.co.uk/blog/detail.rhtm/863871/is_
marketing_essential_for_success_.rhtm>. [Accessed on 24th
June 2017].

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