Roles and Responsibility of Marketing Function for McDonald's

Marketing Essentials

Roles and responsibility of marketing
function for McDonald's
• Marketing plays a vital role in
the profitability of the business.
• The role and responsibility of
marketing function depends on
the product offered by the
company.
• Marketing function helps
company to analyse potential
products of the market and
advertising them by product
differentiate.

Continued..
• Collecting Information:-Gathering of indispensable
information, facts and data is essential for the marketing
department.
• McDonald's required to thoughtfully understand the needs and
wants of customer, their taste and preferences, quality of
product at affordable price.
• Marketing Planning:- Planning is very imperative to
accomplish organization goals and for that company has to
formulate effective plans with the respect of promoting the
product.

Product Design and Development
• Design of product plays an
vital role in the promotion
of product.
• Company whose product are
well designed has major
impact on the customers
comparing to those whose
design is less attractive.