Essentials of Marketing Operations
Added on 2021-01-02
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Marketing Essentials
INTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3P1. Key duties and responsibilities of Marketing Officers and projected arrangement and operations of marketing division..................................................................................................3P2.The Contribution of major responsibilities and roles of marketing function in wider organizational areas....................................................................................................................10TASK 2..........................................................................................................................................14P3 Comparison of various elements of marketing mix of different organizations for achieving business aims objectives...........................................................................................................14TASK 3..........................................................................................................................................18P4 Marketing plan......................................................................................................................18CONCLUSION..............................................................................................................................24REFERENCES..............................................................................................................................25
INTRODUCTIONMarketing is linked with selling of goods and services at market places in exchange ofmonetary values. There are various promotional campaign organised in order to maximise salesand achieve targeted customers. This is the most vital part of business organisations. If firms arefocused on implementing any business strategy then they have to plans and policies in order toachieve effectiveness in their operations. The needs and wants of customers should be identifiedin order to sell customised products to clients. Marketing is the tool by which firms reaches theirtarget customers and insist them to buy the products based on their decisions (Asaduzzaman,Hossain and Rahman, 2014) The under mentioned report is based on various roles andresponsibilities of marketing functions, the marketing mix of travel industry Your Destinationsand they are classified under private and public sector. The marketing plans and policies aredeveloped in order to analyse those areas where firms can easily expand their business operationsat domestic level. PART 1P1. Key duties and responsibilities of Marketing Officers and projected arrangement andoperations of marketing divisionTo: Senior Marketing ManagerFrom: Senior Business ExecutiveCompany: “Your Destination”Date: 1th June 2018Subject: Duties and Responsibilities of Senior Marketing Officer, proposed operations andstructure of marketing departments.Marketing is one of the important procedure of a company in which managers used to promotebrands in a vast area. They formulate various strategies in order to increase sales performance ofan organisation with main purpose is to gain competition advancement. In addition to this,marketers use several tools and techniques in order to analyze situation of marketplace,
demands of customers, purchasing power of buyers, bargaining power of suppliers anddistributors etc. All these processes help employers in optimizing procedure through which theycan attract large number of customers towards its products or services in an efficient manner.Along with this, they can take important decisions in making improvisation in business andmarketing strategies. In order to meet desired goals, marketing department perform severalduties and responsibilities in a efficient manner. Under this some of key components ofmarketing department are being discussed beneath:Market Analysis Market investigation can be considered as an important program that aid an organisation inlooking into different aspects which may aid business firms in grabbing good position in shortperiod of time. With the help of market analysis Your Destination may directly grab competitiveadvantages through collecting data through using various tools.Decision making power maybecome strong of both managers and leaders of Your Destination. Some of tools under this canbe used by this organisation and these are discussed beneath:SWOT Analysis:Strengths: Cultural diversity is being considered as the main purpose of this organisation andbelieves in delivering products and services to consumers according to their needs andrequirements.With the help of this, business expansion and branches can get open atManchester, Newcastle, Glasgow, Aberdeen and many other cities of United Kingdom.Through this, competition can be given to National Express which is market leader inpresent time. Your Destination have already made good existence around London and Essex from pastthree years and citizens of these cities have shown an appropriate response to them. This can be considered as a strength for this organisation which will help out in business expansion in other cities of UK.
Weaknesses:Highly seasonal use of facilities and labour. This lead Your Destination to giving lessadvantages in gain competitive power and will make less effective in front of NationalExpress.Huge turnover for staff which is a barrier for this firm in doing business in an easymanner.This can be said as a weakness for this organisation because if employees areleaving their job then retention level of staff members will may get less. This may bringless effectiveness among productivity and this may delay the process of businessexpansion around Manchester, Newcastle, Glasgow and Aberdeen and in other cities ofUK.Opportunities:Income can be enhanced through doing business nationwide. It has been analysed thatManchester, Glasgow and Aberdeen are some major tourist destinations and if YourDestination expands their business in these cities then it is may be possible firm maystart giving good rivalry to national express which is market leader of transportation inUK at current moment.Enhancement in actual demand for advanced services.If Your Destination will useupdated technology in order to deliver the services to its customers. Like developingmobile application where consumers can compare the prices. Then this can be taken asan opportunity for this organisation.Threats:Firm is rapidly focusing on doing promotional activities rather than developing productsand services.This can be taken as a major threat just because National Express who ismarket leader is keeping their main focus on delivering appropriate packages tocustomers as per current trends.Depleted accession of finance and funds.Just because firm is doing business at domesticlevel and its outlets are in two cities only. They are having limited funds and expansionof business requires high funding.
On the other hand, Your destination should also understand the concept of short and long termplanning that comes under strategic preparation and these are discussed beneath:Strategic Planning: This sort of planning is being considered as the best approach for YourDestination. Because they are doing business nationwide and working in the sector of travel andtourism which is famous for its diverse implications and other things. Under this, two sort ofplans comes under which are long and short term that have been discussed beneath:Short term: It has been analysed that there are ample number of phases comes in front ofmanagers and leaders of Your Destination where they have to make effective decisionsright on time so that firm do not go through any problem or any phase as well. Theseshort term planning can help business organisation in maintaining long term planning.Business expansion in some of cities like Manchester, Newcastle, Glasgow andAberdeen requires both short and long term planning. Here, short term planning can bedone through offering different services travellers of these cities with limited time framein order to analyse the perception of them according to services that are being offered bythem. Long term planning: In order to meet all the future goals it is required for YourDestination to develop plans. These sort of planning requires proper resources and studyas well. Mostly these plans are being considered as the best approach that aid businessfirms in grabbing good position at marketplace of United Kingdom.Keep runningbusiness in Manchester, Newcastle, Glasgow and Aberdeen for more than 5 years inorder to give good rivalry to National express can be considered as long term planning inpresent context.Along with this, it is very much required for Your destination to understand some key conceptsthat are related to all the market trends:Market Trends: This concept is majorly focused by the companies that are willing to deliverupdated products and services to their consumers. Trends can help both traders as well asinvestors to gain profit from different regions through adopting best and updated tools andtechniques and through implementing them at workplace. Some of factors under these are givenbeneath:
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