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Marketing Essentials of IKEA : Report

   

Added on  2020-07-23

19 Pages4719 Words77 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ..........................................................................................................................................1P1. The key roles and responsibilities of the marketing function..........................................1P2. How roles and responsibilities of marketing relate to the wider organisational context6TASK 2............................................................................................................................................8P3.The ways in which different organisations apply the marketing mix to the marketingplanning..................................................................................................................................8TASK 3..........................................................................................................................................10P4. A marketing plan and new strategies.............................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTION“ A brand is no longer what we tell the consumer it is. It is what consumer tell each otherit is.” Marketing is very important concept in business. It is way by which company bringknowledge and aware consumers about their different products and services. Promotion is verynecessary for every company. For this firm need to make plans and policies so that marketingactivity can be conducted in proper manner. Marketing is a art by which enterprise can influenceconsumers to buy their products. The company which taken into consideration for this particular product is IKEA. IKEA isworld leading brand for furniture (Dibb and Simkin, 2013). It is UK based company. The brandis multinational group. The company dealing with furniture, kitchen appliances and homeaccessories. Vision of firm is create better everyday life for people. Mission of firm is to offerwide range of furniture items. The firms planning to expand their business in other countriesalso. In this report key roles and responsibility of marketing function has been discuss. Howthese roles and responsibility is related to organisation. The different marketing ways to applymarketing mix and marketing plan has been given in this assignment. Marketing plan has beenevaluated in this project. TASK 1 P1. The key roles and responsibilities of the marketing functionMarketing is way and procedure which firm can communicate with their customer. Theyalso can generate the awareness about products and services by which consumer get influenceand purchase products. Marketing is ways to promote product so that sales can be improved.Basically marketing tends to make people awareness to buy products. In context to companyIKEA is multinational company. The firm is engaged in selling in selling furniture, kitchenappliances and home accessories (Wirtz, 2012). The firm is planning to expand their market inother countries also. This firm first open their outlet in Almhult smaland. By this enterprise gainsuccess very rapidly. Now business unit is having business in many other countries.Marketing is function by interest can be generate in customers about firm's product.There are different kind of activities are involved in marketing such as researching, promotion,1

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