Marketing Essentials

Task 1 You are a newly appointed marketing manager of EE Limited (a mobile phone company in UK) and have noticed poor cross functional communication and a lack of marketing orientation throughout the organisation. In order to address these challenges, you believe there is a need for a management meeting where you would explain the role of marketing and how it interrelates with other functional units of the organisation in a presentation. Using the above scenario or similar research, you are required to prepare approximately 8 PowerPoint Slides and your speaker notes of approximately two sides of A4 addressing Task 1 which should:  Introduce the concept of marketing, including current and future trends.  Give an overview of the different marketing processes  Explain the key roles and responsibilities of the marketing manager at EE Limited.  Explain how roles and responsibilities of marketing influence and interrelates with other functional departments of EE Limited. 

Marketing essentials
Task A

Introduction
 This presentation includes the general concept of
marketing along with the process of marketing.
 the roles and responsibilities of marketing manager in
EE limited are also mentioned in the presentation

Concept of marketing
 Marketing concept is the idea to satisfy customer's needs in the
manner to provide those goods and services and predict the solution
towards customer's needs and comfort them.
 It is new approach and trend that remains as a task for any
organisation to achieve satisfaction of customers for product and
pull them towards products and organisation.

Marketing processes
 The concept of marketing possesses in four steps such
as; at first, analysis of opportunities in the market then
select the target market on behalf of demand of product
and its quality
 after that to develop marketing mix consists of 4ps as;
product, place, price and promotion and finally, manage
all marketing efforts regards customer satisfaction and
recognize organisation's position in market and try to
solve conflicts and complaints in accordance to customer

Roles and responsibility of marketing manager
 EE limited, mobile company of UK provides
mobile communication services.
 It offers services includes voice, messaging,
and data services, fixed voice, TV, and also
broadcasts services via telecommunication
technologies.
 Regards marketing manager, essential roles
and responsibilities for EE limited as express
as:
Brand
development
Develop pricing
strategies
Oversee new product
introduction
Competitive
intelligence

Marketing influences and interrelations with other departments
 Marketing plays role and responsibility as
communicator between EE Limited and other
departments of the company. It influences
other departments as
Finance
department
R&D:-
Sales department
Production/
operational
department
Marketing

Value and responsibility of marketing role
 The marketing department plays essential role in product promotion
and to achieve mission of EE limited at grand level.
 This department is responsible for product awareness and to
maintain demand of product in market. It has some values and
responsibilities can express as:
Define strategic
marketing plans
Producing marketing
and promotional
materials
Controlling and
managing social
media
Defining and managing
brand

Significance of marketing interrelation with other departments
 EE limited is wide spread and high quality company, which manages
its reputation through good relations of marketing with other
departments of the company.
 Its importance can understands as:
Human Resource
Management:-
Finance department
Operations
management/production
:

References
Amirkhanpour, M., Vrontis, D. and Thrassou, A., 2014. Mobile
marketing: a contemporary strategic perspective.
International Journal of Technology Marketing. 59(3), pp.252-
269.
Anche, F., Hozouri, S. and Mehdizadeh, A., 2014. An exploration
investigation on important factors influencing e-marketing:
Evidence from banking industry. Uncertain Supply Chain
Management. 2(1). pp. 49-54.
Biggemann, S., 2012. The essential role of information sharing
in relationship development. Journal of Business & Industrial
Marketing. 27(7). pp.521-526.
Bushberg, J. T. and Boone, J. M., 2011. The essential physics of
medical imaging. Lippincott Williams & Wilkins.

Thank you