Roles and responsibilities of marketing in relation to McDonald's
Added on 2020-07-22
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1P1. Different roles and responsibilities of marketing function...................................................1P2. Roles and responsibilities of marketing in relation to McDonald's......................................3TASK 2............................................................................................................................................7P3 Comparing of marketing Mix of McDonald's and Aldi.........................................................7P4. Marketing plan of McDonald's...........................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing refers to the process where exchange of goods and services takes place. Thereare various activities included in marketing like advertisement, selling, promotion and personalselling. Under marketing, different activities are organised in order to spread awareness aboutproducts and services offered in the target market and attract large number of customers(Aaboud, 2017). This can be achieved by using different forms of media, effective designing andpackaging of products. Marketing activities are essential for firms in order to increase their salesand create a positive brand image of products and services in the market. This report involves thestudy about roles, responsibilities and functions of marketing. Along with that, marketing mix ofAldi and McDonald's along with the basic marketing plan will also be given in the report. TASK 1P1. Different roles and responsibilities of marketing functionMarketing functions are related with selling of goods and services at market place. Thefirms should focus on fulfilling the needs of their customers rather than just emphasizing onprevailing competition. In the present world, mostly all businesses have adopted marketingfunctions which are helpful in satisfying different needs of firms who are facing competition atmarket place in order to achieve success (Aad and et. al., 2012).It requires coordination of different activities by analysingThe products which had to be made available to its customers.The affordable prices at which customers will buy them.The place by which which products can be distributed.Promotional activities in order to increases sales of my products..(Source: Functions of Marketing, 2017)1Illustration 1: Marketing Functions
Thus marketing activities are useful in reaching at large number of customers. The different rolesand responsibilities of marketing are described as below:Effective distribution: It is also called as Channel Management McDonald's shouldadopt effective channel so that there products are easily available to their potential customers.Different methods are used in order to satisfy different needs of customers by making theproducts available at various outlets. It results in increasing the sales of company as if productsare easily available then they would not switch to another company. Thus, effective channels arehelpful in reaching at large number of customers at the right place and time. Marketing functionsare helpful in analysing most suitable distribution channels which are helpful in providing goodsto individuals (Al-Hasan, 2016).Example: Innovative and new products are developed at market places with new featuresand applications which are useful for customers. Apple is focusing on expanding there productline by developing new products or adding new features in existing products.Providing high quality products: It is an important role of marketing which is linkedwith providing services to their customers. Services should be effective about goods beingpurchased by the customers. Services are gifts which are attached with products. This is helpfulin gaining the attention of customers which results in increasing sales. Marketing activities arehelpful in creating awareness about the new products and services. Thus, it is an importantsegment of market.Setting an affordable price:It is the largest factor which determines which pricingpolicies should be used which can be best suited for goods. This will help in increasing buyerswho will purchase the goods. Prices of products should be economical so that users can easilypurchase them. Price also affects the selling of firms as if cost of products is too high then it willresult in low profits. Good pricing policies are helpful in setting various offers for the goodswhich increase their profit ratios (Thomas, 2016).Promotion: These techniques are used to promote products at marketplace with the helpof different tools like offers, discounts, gift vouchers, etc. Marketing activities are helpful inanalysing the needs of customers so that products can be made available according to theirchoices. The techniques are helpful in providing message to buyers about various offers so thatthey can purchase the products. This helps in increasing sales of firms. Therefore, it is animportant role which determines the growth and development of firm.2
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