Marketing Essentials of McDonald's - Assignment
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Added on 2020-09-03
Marketing Essentials of McDonald's - Assignment
Added on 2020-09-03
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function for McDonald's........................................1P2 Role and responsibility of marketing functions in relation to McDonald's...........................4TASK 2............................................................................................................................................7P3 Comparison among 7P's of marketing of McDonald's and Aldi...........................................7P4 Basic marketing plans for McDonald's................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is defined as place where all exchange activities takes place between buyersand sellers at market. This is valuable activity individual are getting chance to have interactionwith one another so that they can buy products according to their choices. The tools which areused for creating awareness about new products are personal selling, sales promotion,advertisement on hoardings, internet websites etc. These activities are useful for analysingdifferential needs of customers so that products can be manufactured according to recent trendsat market place (Asaduzzaman, Hossain, and Rahman, 2014). Competitive advantages can beachieved by firms if they are focusing on differentiating products at market places by adding newfeatures. The marketing activities are designed to evaluate recent trends at market places in orderto satisfy their customers by offering them goods according to their choices. The selectedbusiness is McDonald's which is at leading positions in fast food services at UK. This reportcomprises of roles and responsibilities that are linked with functions of marketing, Target marketcan be identifies with the help of marketing plans, Comparison of marketing mix amongMcDonald's and Aldi.TASK 1P1. Roles and responsibilities of marketing function for McDonald'sMarketing theory: It is described as process which are used by management in order toknow about different needs and wants of clients, so that products can be manufactured accordingto their choices. This is helpful in gaining competitive advantages by adding new features inproducts and extending the product line.1
Illustration 1: Marketing Functions(Marketing Functions, 2017)Roles and responsibilities of marketing function:The role and responsibilities which are linked with marketing functions are described as:Distribution: This is vital marketing functions as it helps in analysing those places fromwhere goods can be distributed to their customers. This factor is valuable in establishing thosechannels which are effective and customers can easily approach to these places. The store outletsare located at different location in order to provide safety convenience for customers so that theycan easily purchase goods from their nearby locations thus avoiding inconvenience. Marketingmain responsibilities is to fill gaps which are arising while goods have been produced and the tillit takes to reach at market place (Clow and James, 2013). This gap should be minimised so thatcustomers can get the new products in desired time frames in order to satisfy their needs. This isalso beneficial in order to make goods reaches at right place and at desired time period whichwere expected by their clients.2
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