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Roles and Responsibilities of Marketing Function : Assignment

   

Added on  2020-12-09

15 Pages4580 Words482 Views
Marketing Essentials
Roles and Responsibilities of Marketing Function : Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Roles and responsibilities of marketing in relate to organisation context.........................3TASK 2............................................................................................................................................4P3 Marketing mix to marketing planning process to achieve objectives...............................4TASK 3............................................................................................................................................8P4 Marketing plan for IKEA..................................................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
Roles and Responsibilities of Marketing Function : Assignment_2
INTRODUCTIONMarketing is process which management conduct to create adequate message which iscommunicated and delivered to provide information to public about items and services. It isactivity which each firm conducts to grab attention of people and satisfy them. Marketing plan isconstructed by team which defines 7 P's that areproduct, price, place, promotion, people, processand physical evidence. These are various components which are designed by management inrespect to needs and demands of people. Different tools and technologies are used by companiesto target and attract large number of people (Desai, 2013). This help maanger to constructcompetitive advantage and compete with rival brands. Present report is based on IKEA which isfamous furniture company established in different nations. It is a multinational company whichprovide ready made and ready to assemble home accessories,furniture and kitchen appliancesThis assignment specifies roles and responsibilities of marketing function and its relations withfirm. Marketing planning process and plan is formulated by management to frame marketingmix; thereby attain business goals and objectives. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is necessary activity which management conduct to inform people aboutproducts and attract them to purchase things in respect to their requirements. This is appropriatefunction which helps superior to improve sales by increasing customer base. Investigation istactic used by seniors to have complete knowledge about needs and wants of people. Customers,society and partners are given information about items and services of IKEA. This help firm tograb attention of consumers; thereby influence and persuade them to purchase things (Malhotra,2015). Hence, these are various responsibilities and roles which are performed by marketingteam are stated below:Product: This aspect define that organisation deliver variety of products in marketaccording to needs and wants of people. In IKEA, operational people design and manufactureproducts in according to demands and requirements of clients. Ready to assemble furniture isbest tactic which defines that company offer things which consumers are able to arrange at theirhome in according to room space. This benefits IKEA to attract people and satisfy them byproviding them innovative and creative things. 1
Roles and Responsibilities of Marketing Function : Assignment_3
Financing: This is another tactic which specifies that administration distribute funds indifferent department, so that appropriate business operations are executed by IKEA.Marketing team require to have adequate tools and technologies to inform people aboutvariety of furniture, home appliances and kitchen appliances. Market research and development: Market survey is technique used by management ofIKEA to have adequate information about needs and wants of people. This also helpseniors to acknowledge strategies used by competitors and their offerings. Marketingteam provides appropriate information to operational people about choices of people.Along this, various schemes and programmes are designed to attract people and providethem data about products. Price: This component influence buying decisions of customers, as they require to getitems at appropriate rates. In IKEA, management uses adequate strategies andmanufacture things at reasonable cost to give benefits to customers to purchase items inaccording to their choices and requirements. Marketing team have complete informationabout rates of competitors products and expenses which are consumed to manufacturefurniture. These are tactic which are considered by management to set appropriate pricesto attract large number of people. Along this, different discounts and vouchers areprovided by firm to influence people and affect their purchases. Management information system: This is essential tactic which helps management ofIKEA to provide appropriate information to staff members about demands of people.Along this, customers are acknowledged variety of items. This help company to attractbuyers and deliver adequate variety of furniture to people in according to their choicesand requirements. Promotion: This isanother responsibility of marketing team which defines thatorganisation communicate and inform people about items and services. This helpmanager to grab attention of people and attract them to by informing about availability ofthings in marketplace.Personal selling, publicity, sales promotion, online advertising andsocial media are various techniques used by marketing team to provide completeinformation to public. Print media, e-marketing and social media are tools used by IKEA2
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