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Marketing Essentials Assignment - IKEA firm

   

Added on  2020-10-22

19 Pages5615 Words163 Views
Marketing Essentials

Table of ContentsINTRODUCTION ..........................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Roles and responsibilities of marketing relation to organisation context........................5TASK 2............................................................................................................................................7P3 Apply marketing mix to marketing planning process to achieve business objectives......7TASK 3..........................................................................................................................................10P4 Produce and evaluate a basic marketing plan for IKEA.................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15

INTRODUCTION Marketing is an essential process by which organisation promote business to establishreputation and competitive position in marketplace. This is tactic which includes set of activitieswhich are creation, communication, delivery and exchange information about offerings to public.It is essential for management to design system and strategies in according to market conditionsso that there are higher chances of success. Marketing department duty is to frame 7 P's that areproduct/ service, prices, place, promotion, process, people and physical evidence in respect tocompetitors (Hugos, 2018). These are elements which helps top personnel to attract customers byinforming them about offerings, thereby enhance sales volume and profitability. Present reportis based on IKEA which is multinational firm that sell ready to assemble furniture, homeaccessories and kitchen appliances. This assignment specifies key roles and responsibilities ofmarketing function and its relation with other units. Besides this, elements of marketing mix iscompared with rival firm. This aid management to make changes in P's to enhance marketreputation and brand value. Marketing plan development and evaluation by management foraccomplishment of business goals and objectives is also mentioned in report. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is process by which firms company promote its business and create value forcustomers to attract them and make profit. Developing, promoting and distributing products andservices are various activities which helps firms to create and sustain its brand value and marketposition. IKEA is retail sector company which was founded in 1943 and is headquarter in Leiden,Netherlands. It is a global firm which has 411 outlets which are spread in different countries.Company has around 194, 000 workers which helps management to provide ready to assemblefurniture and home ware to people (Rowley, 2016). Organisation structure: This is technique which help management to allocate tasks anddistribute people in different department for accomplishment of business objectives and aims. InIKEA, divisional and matrix structure are used by executive to manage resources and definingrole and responsibilities to employees. Divisional structure aid company in global business that islarge market reach and customer base to enhance sales volume and profitability. Besides this,1

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