Roles and Responsibilities of Marketing Function

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Roles and responsibilities of marketing function..................................................................3
M1. Examine the roles and responsibilities of marketing in regards with marketing
environment.................................................................................................................................4
D1. Critically evaluate functions of marketing and their association with other divisions........5
P2. How roles and responsibilities of market interrelate in context with wider organisation.. . .5
M2. Value of interrelationship between marketing and other structural units............................6
D2. Strategic marketing plan through applying 7p's to attain marketing content.......................7
TASK 2............................................................................................................................................8
P3. Compare the ways in which carious firms apply marketing mix to marketing plan to
achieve business goals and objectives.........................................................................................8
M3. Different tactics used by organisation to specify business subjective that can be achieved
.....................................................................................................................................................8
TASK 3............................................................................................................................................9
P4/M4. Basic marketing plan for an organisation.......................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing refers to the study and exchanging interrelationships of management
functions. On the other side, marketing is the process of business of developing relationship with
customers and satisfying their overall needs and wants in a proper way. It is one of the most
important components of business management and commerce which is used to attract large
number of customers in an effective manner. On the other side marketing refers to the activities
such as developing process, delivering, communicating, exchanging offers that all have values
for customers at large scale. This assignment is based on Bentley Motors Limited, it6 is one of
the best British manufacturer of luxury cars and SUV s. It was formed in the year of 18 January
1919 by H.M. Bentley and W.O. Bentley. It is headquartered in England, UK. And deals with
different series and models of luxury cars effectively (Pike, 2015). Furthermore, discussion will
be based on role of marketing and how they interrelates with other functional units within the
company. Along with compare ways in which organisation use 7P'S of marketing mix to achieve
business goals. At last, basic marketing plan in relation with organisation will get covered.
TASK 1
P1. Roles and responsibilities of marketing function.
Marketing considered as the research function of an organisation which is mainly link
with other functional department within the organisation. Basically, it includes various another
factors like people, customers, society and so on. With the help of get connected with different
types of people they can collect various types of information by which they make policies to grab
opportunities. There are different types of key roles and responsibilities of marketing function in
context with Bentley Motors Limited, mentioned below:
Marketing Strategy: It is one of the best future based function or approach in order to
develop unique and effective plan for attain future goals and objectives (Malhotra, 2015). In
context with Bentley Motors Limited there are different types of strategies which is used by this
firm to make more attractive luxurious cars for satisfy customers appropriately. Strategies which
is made by this firm includes market development, penetration, diversification etc. Therefore,
this is most usable function in this firm to make unique goals of business to achieve accurate
objectives. As per this marketing strategy it can be said that if Bentley Motors Ltd. is able to
follow several kind of aspect similarly able to make unique strategies than they can achieve their
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goals and objectives. As marketing strategies plays significant role within the firm so that
respective firm is responsible to apply this channel in organisation properly by which they can
beat competition and achieve fixed goals.
Product Development: Usually, it define entire needs and wants, taste and preferences of
customers at various level within the marketplace. Therefore, firm are needed to manufacture
those type of goods which can influence customers in a proper way. The process of
manufacturing of goods is based on 2 different types whereas, 1st is brand new goods and another
is few changes within the existing products as per the market situation. So that it can be said that
marketing plays very important roles within the organisation and helps firm to achieve success
and better growth in a perfect manner (Perreault, 2018). In reference with Bentley Motors
Limited, they are offering luxurious cars to its customers in order to satisfy them. With the help
of this they can get easily find out overall needs and demand of people within the marketplace.
Promotion: It refers to the basic function of marketing which is generally used to
describe advertise and promoting overall product within the industry at large level. In relation
with Bentley Motors limited , for promoting their channels they always used newspapers and
advertising channels. By having this sorts of techniques they can get targeted and potential
customers in an effective manner. With the help of this marketing functions firm is able to make
so many promoting strategies in order to achieve unique goals and objectives. By having these
assorted advertising channels they can get better output at marketplace and achieve desired goals.
M1. Examine the roles and responsibilities of marketing in regards with marketing environment
According to this marketing plays very important role and they are always responsible to
achieve predetermined goals among the organisation in an effective manner. As marketing have
broad concept so that they have limited influencer in order to gain competitive advantages in a
proper way. In context with Bentley Motors Limited, this can be said that they are using different
types of tools and techniques in order to get knowledge about external environment. There are
various roles and functions which is played by respective firm, explained below:
Monitor Market Environment: It is very effective and essential function of marketing
forms which is generally used to describe different culture of workplace. This type of scenario
always helps Bentley motors Ltd., so that they can get to know about various environmental
factors that comes under the political, legal, social, environmental and so on (Larson and Draper,
2015). Apart from this, respective organisation has responsibility to observe overall condition of
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