Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing functions......................................................1
P2 How roles and responsibilities of marketing relate to wider organisation context...........3
TASK 2............................................................................................................................................5
P3 Several ways in which different organisations can apply marketing mix to gain business
goals........................................................................................................................................5
TASK 3............................................................................................................................................9
P4 Basic marketing plan for an organisation..........................................................................9
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Marketing refers to those activities which is taken by an organisation in order to promote
selling and buying services of goods and services. Marketing generally includes selling,
advertising and delivering products to the customers as well as other business. Therefore, the
main aim of this aspect is to create different strategies for numerous firms so that they can
produce those type of products by which which customers can get satisfied (Karnaukhova and
Polyanskaya, 2016). Present assignment is based on Rolls-Royce Motor cars limited is one of the
best British luxury automobile maker. Along with it was founded in 1998 and headquartered in
England, UK. Moreover discussion will be depends on role of marketing and its interrelations
with other functional units of firm. After this several ways in which firm use elements of
marketing mix (7ps) to achieve business objectives. At last, basic marketing plan will get
covered effectively.
LO 1
Key roles and responsibilities of marketing functions.
Marketing plays significant role by performing numerous activities within the
organisation or firm in order to sell their entire goods and services in a proper way. With the help
of this firms can easily promote its overall product and services in an effective manner. It also
help firm to fulfil customers demand and needs by giving them better services at marketplace. In
context with Rolls-Royce, the main aim of this firm is to influence people positively by giving
them luxurious cars with high innovative technologies. In relation with this, there are few points
which are going to be discussed below:
 In order to achieve targeted goals in market Rolls-Royce should formulate on those
strategies by which they can conduct research programmes to gain successful goals.
 After doing this way they can easily identifies their segment market, wherein, they can
easily target their potential customers with accurate information.
 While targeting their customers they should select better marketing strategies to make
overall services and products attractive (Chinn, 2017).
 Once completing all those things, they should make marketing ways by which they can
promote its goods and services to reach goals.
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 At the end, respective firm should execute on these assorted plans by applying innovative
technologies so that they can achieve their desired goals.
On the basis of above discussion this can be said that, marketing is one of the basic
important tool by which Rolls-Royce can easily differentiate its overall goods and able to their
services at marketplace by using so many promoting channels such as online websites,
advertisements and so on. Therefore, marketing always have numerous combination of different
aspects which make firm's attractive (Rudden, 2016). There are few key elements in which
marketing functions plays different roles and responsibilities, those are discussed below:
Marketing Information Management:
Information management is based on marketing research which is generally used by
marketing department within the organisation. On the basis of this marketing manager mainly
conduct research programmes to analyse different needs and wants of consumers at marketplace.
Along with this, it is very helpful for every firms to manage their operation system to fulfil their
desires and needs. In context with Rolls-Royce marketing information management plays
important role which help them to target those customers who can afford their cars accordingly.
For this, they make few marketing strategies by which they can get accurate information about
customers needs. For instance, they apply marketing mix systems to create unique techniques for
betterment of sales and revenue.
Product and service management:
This function of marketing is based on appropriate decision making process by which
firms can easily produce effective goods and services and able to increase their sells effectively.
Along with, this function mainly considered as a important function that develops strategies to
fulfil customers demand and needs. In context with Rolls-Royce, marketing manager follow this
function of marketing in order analyse customers needs and requirement in current trends by
which they can make better ways to fulfil their departments and able to bring innovative changes
in firm as well (Faßmann and Moss, 2016).
Selling:
It can be considered as a basic function of marketing in which manager of marketing
department needs to decide appropriate pricing tools in order to gain targeted goals properly.
With the help of this firms can make better selling aspects among its products to produce goods
in a perfect manner. In context with Rolls-Royce, it is more effective and efficient function
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which help them to make better selling strategies which fulfil customers needs and increase
firms' profit perfectly. Therefore, it is useful to gain competitive advantages accordingly.
Pricing:
It increases firms value in front of customers in which they willingness-to-pay for a
particular product or service as well (Baker and Magnini, 2016). In reference with Rolls-Royce,
as they dealing with luxurious cars so that their pricing strategies based on their various car
models. Therefore, pricing strategies is high and herein, marketing manager always target those
customers who financially reach and able to buy cars from this organisation.
Financing:
It is one of the important function of marketing department which is mainly used by
assorted organisation to gain better financial statement within working place. Along with this
department of marketing has responsibilities to fulfil company needs and demand appropriately.
In reference with Rolls-Royce, they always have sufficient fund in order to make different luxury
models of car. With the help of this they can reach customer's desires and able to give better
services accordingly. Therefore, this function plays important role into the organisation.
Promotion:
This function of marketing plays better role and have responsibilities to promote firm's
product at large level. In context with Rolls-Royce, they always use this function to gain better
image in market. Along with this they used various strategies or channels like advertisement,
selling promotion and etc. to promote its goods and services. By promoting their goods they can
get successful growth globally.
Distribution:
This is last but not least function of marketing which is necessary for all those firms who
are dealing with offering numerous product and services at marketplace. In context with Rolls-
Royce, marketing manager is responsible to distribute all products to its customers perfectly.
With the help of this they can use better strategies within supply chain and able to deliver all
goods and services to consumers (Griffitts, 2016). Apart from this they always target urban area
for distribution of their luxury cars to people.
Business environment refers to the combination of external factors which influence
overall operating situation of business. Thus it can be includes in so many factors like owners,
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