Marketing Mix and Functions Analysis

The provided assignment delves into the importance of marketing for every company to achieve its goals and objectives. It covers the marketing mix of McDonald's, including product, price, place, promotion, process, physical evidence, and people, and how it influences other functional departments like finance, production, and human resource. The report also compares the marketing mix with other organizations and sets prices and promotion channels for products at marketplaces.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1. Describe roles and responsibility of marketing and marketing function...............................1
P2. Roles and responsibilities of marketing related to the wider organisational context............5
LO2..................................................................................................................................................7
P3. Compare 7P's of marketing mix............................................................................................7
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is one of the most important part of the every business for promote their
business at marketplace. It is the social process by which individual and organisation obtain
needs and wants through creating and exchanging values with orders (Baker, 2016). Present
study is based in the “McDonld's” which is the fast food company. That is operates various
products at their fast food process. It has the 210000 numbers of employees by 21025 billion
revenue. Study lays emphasis on the roles and responsibility of marketing and marketing
function at organisation. It will highlight the role and responsibility of marketing which are
related to the wider organisational context. It is also highlighted by the comparison of marketing
mix with other organisation. This help to understand the market and its position at marketplace.
LO1.
P1. Describe roles and responsibility of marketing and marketing function.
Marketing plays an important role at marketplace and give effective and valuable
performance of employees. This help to promote their product and services at marketplace. It is
effective and valuable for market analysis. There are having the various marketing function
which are design for achieving the goals and objectives of market. It is effective and valuable
process by which McDonald's is able to take decisions of market and needs of customers.
Function of marketing is discussed below:
Product planning and development
Product design is plays an important role in product selling. It is help to attract customers
towards it. The McDonald's management is design their product better and attractive. This sells
more than the product of a company. Special design is affords a company to a competitive
advantage. It is effective and valuable for making effective brand image at marketplace. It is
important to remember that it is not sufficient to prepare a design of product but it is important
for continues improvements in the productivity (Marketing functions, 2017).
Marketing planning
Marketing planning is help to achieve the goals and objectives of firm. It is effective and
best ways to achieve market goals by target market. For achieving goals management of
McDonald's have make the market plan in respect of the level of production and promotion
efforts. Market plan includes what will do, who will do, when and how. By this management is
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able to divide the work into the employees and their team members. This is the roles of market
planning in the company.
Standardisation and grading
It is refers to determine that standard regarding size, quality, design and raw material to
be used at in respect of a particular. It is effective and best for making products right. The role of
this marketing function is to make samples like offers to customers. This help to increase the
sales of food at large quantity of product. It is plays an important role in this for stable their
quality and quantity of goods. This process is used for food and Beverage Company.
Packaging and labelling
Packaging and labelling of product is important function of marketing (Chernev, 2018).
This plays an important role in the McDonald's by set the aim of avoiding breakage, damage of
packaging the goods and its storage. It has facilities handling, lifting and conveying the goods
and products. Labelling is also plays an important role in the McDonald's. It is the slip which is
found on the product or it is on the product with the information regarding to the product and
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Illustration 1: function of marketing
(Source: Marketing functions, 2017)

producer. This help to know about the foods like its packaging and price etc. it is effective and
best for maintaining the process of packaging and managing the goods and services.
Promotion of product
Product promotion is also important for promote the product and its services at
marketplace and to the customers. This plays an important role in the McDonald's by setting the
channels of marketing. This is effective and best part of the every industry. This includes
advertising, personal selling, sales promotion, publicity and also make relations with the public.
Public relations are help to make the effective and strong relations with the public and local
clients. It is best and goods for making it best and effective (Christopher, 2016). These decision
takes by the market manager because they are always analysis the market and their needs.
Key roles and responsibility of marketing in organisation
Management process
Management process is help to make effective roles and responsibility at market place. It
is effective and best part of the roles and responsibility of marketing at McDonald's. This plays
important and effective roles in the organisation by setting the process of marketing
management. This includes the various processes like setting goals of market, analysis market
needs and wants, pricing strategy, promotional channels and packaging and labelling ideas and
team of marketing of their roles. This plays effectively roles at market place. Market has
managed all this thinks with best and effective roles. Sets management process is important and
it is help to organisation for achieving their goals of marketing with the help of management
process.
Identifies customers needs and wants
Needs and wants of customer are help to make the effective and best products and foods
according to the tests of customers. Analysis of needs and wants of customers are important.
This plays an important role in the McDonald's. In this role is to identify the needs and wants of
customers and adopt marketing strategies according to this. This influences wants as these are
shaped by the cultural and individual personalities (Gillespie and Riddle, 2015). Marketer gets
the idea what are the needs of customers then roles is try to satisfy through exchanges process.
Pricing, promotion and distribution strategy
Pricing, promotion and distribution strategy are help to make effective and best role at the
organisation. This has very important roles at McDonald's. Price is the critical element in the
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marketing mix of organisation. Role of this marketing is help to develop fair price and preparing
right approach. The role of this marketing function is help to make the correct and right price,
promotion and distribution channels of marketing. This plays an important role in setting price of
product with the help of marketing strategies. Promotion channels are important part of
marketing and also distribution process. This process can be exchange for move smoothly for
setting price is fixed or favourable manner.
Fulfils the customer’s requirements
Fulfil the customer’s requirements are important role of marketing. Market manager is set
the objectives and strategies for clear and try to fulfil the customer’s needs and wants. This can
be possible by analysis and research of market by playing role of marketing at that time. This si
effective and best for achieving goals of marketing (Hair Jr and et.al., 2015). This is effective
and best for marketing management. This plays an important role in McDonald's for analysing
the needs and wants of customers and it is important. At this role marketing manager is take the
help of research and development.
Society at large
The role of marketing at McDonald's is the key objective of marketing efforts is to
develop strong relationships with the customers and their staff members. That is beneficial for
both customers and organisation. These efforts lead marketing is top serve an important role
within the organisation and society. It is vital business functions and that are necessary for
operations as for profits. Marketing is responsible for most tasks that bring revenue and profit of
McDonald's. This help to make the society at large site. Marketing is also responsible for
attracting customer’s needs are support to the mission and vision of organisation. By this have
benefits to society by building demands for product distribution systems.
Changing role of marketing
Marketing is the management function responsible for making sure that every aspects of
business is focused on delivering goods and services and values of customers. Relationship with
marketing are influence the roles and responsibilities of marketing. It is effective and best for
managing at the organisation. Marketing of McDonald's is changes their roles according to their
situation and conditions (Kotler and et.al., 2015). This is effect management performance and its
operation.
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P2. Roles and responsibilities of marketing related to the wider organisational context.
There are various roles and responsibilities of marketing that are related to wider
organisational context. It is help to make the effectiveness of peoples by creating effective
policies and strategies of marketing. These strategies are help to achieve goals of marketing and
its effectiveness. Marketing management of McDonald's is related to the wider organisational
context by brining function together internal and external. That plays an important role in the
organisation by helping and setting of goals of firm.
Roles of marketing in brining function together
Current product needs
This is the function and sets by the needs and want of customers according to the current
needs of product. This will be analysis by the managing the needs of customers. Current product
needs are plays an important role in the McDonald's by looking forwards. In this they are make
the effective and valuable innovation of products. That are currently is the trend. This play an
important role in McDonald's marketing (Larson and Draper, 2015). It has role to analysis the
needs and wants of customers and current product needs. Like McDonald's have various foods
but they can make innovation in their current and existing product. Such as the have veg burger
for changes they can add non-veg burger with Mayo. Like this they can address the current needs
of product according to teats and needs of customers. Management is also serves the soft drinks
and customer wants extra flavoured drink. Roles of this marketing function in this address new
product according to current needs of customers and product.
Future needs
This marketing function has the roles and responsibility to manage and analysis the future
needs of product and customers. For address this management of McDonald's is take support of
research and development departments. It is effective and best for knowing the future needs of
customers. This is important function of marketing to set the roles and responsibilities of this.
For future needs of product they observe to peoples what they like to eat and which sales is high.
By observing this they get idea of future needs and wants of customers. It helps for address
innovation at their food produce process and also distribution process (Kotler and Armstrong,
2015). By this McDonald's gets high level of profit margin and trust of customers. Future needs
of customers and foods are depends on the changes in the teats of customers and products. Like
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current needs of customer is like high spice but in the future they want normal teats of food. For
that management is make strategies for future teats of customers.
Marketing is influence and interrelated to the other functional department
Marketing and finance department
Marketing is influence the finance department by setting their goals and objectives of
functions and both are interrelated to each other at the organisation. Finance department is
allocate the funds to marketing department for pay their marketing expenses. Other hand
marketing department is generating the funds from marketing of product at marketplace. By this
finance department of McDonald’s have proper funds to allocate to other department of
organisation (Malhotra, 2015). By this they are interrelated to each other at McDonald’s.
Furthermore, marketing department is influence finance department by making their goals of
marketing and product. Marketing department is sets the channels of marketing for this finance
department are have to pay for this. By this marketing department is influence the finance
department.
Marketing and production department
Marketing department is also influence the production department of McDonald’s and
also that has interrelated to each other at for achieve same work goals and objective of work.
Marketing team is responsible for promote their product at market place by attractive packaging
and presentation of product. Other hand, production department is responsible for make effective
and attractive design of product and also puts label at the product for information of product.
Furthermore, marketing team is also influence the production department of the McDonald’s.
This is influence the team of production by sets the timeline of product introduce at marketplace
for production team. In this production team is have to make the best and effective product at the
time. By this marketing department is influences the production department.
Marketing and research & development department
Marketing team is influence the R&D department of McDonald’s and also have strong
relationship with it (Pike, 2015). Marketing team is responsible for setting the goals of target
market and also understand the needs and wants of customers. Other hand, research and
development department is helping to find the needs of customers and also help for analysing the
target market. Furthermore, marketing team is influencing the research and development
department of McDonald’s. This is influencing the team of R&D by not providing proper data
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which are related to the product and services. By this the research and development department
get confused for analysing target market. By this marketing is influenced to R&D department of
McDonald’s.
Roles and responsibilities of marketing in managing relationship with external
environment
Competitors
The roles and responsibilities of marketing in managing the relationship with the
competitors play an important role at McDonald’s. Role of this marketing at managing
relationship with competitors it is important to sets the new strategies of marketing of product
and set price of product with analysis the other market products and foods. This help make
effective and strong relations with the customers. It is important and necessary for that. For that,
there is important to analysis their competitors pricing strategy and other strategy. This
management of McDonald’s is able to attract customers towards it and help to managing the
strong relations with customers (Pooler, 2018).
Customers
The roles and responsibilities of marketing in managing the relationship with the
customers are important part of McDonald’s. Role of this marketing for making strong relations
with them it is important to fulfil the needs and wants of customers. For that, there is important
to identify needs and wants of customers. Management is taking the help of research department.
Organisation is able to fulfil the needs of customers then customers are attracted towards it. This
helps to marketing in managing relations with customers and it is important for success or
positive growth of McDonald’s.
LO2
P3. Compare 7P's of marketing mix.
Marketing mix is help to analysis the 7P's of marketing. This help to make the effective
and valuable growth of marketing. There is comparison of marketing mix of McDonald's with
other organisation which is KFC (Rowley, 2016). Both are food and Beverage Company.
McDonald's
It is the fast foods company and this serves the various foods according to needs and
wants of customers. It is world's largest restaurant chain by revenue and it’s serving over 69
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million customers daily in over 100 countries. It is world's second largest private employer with
1.96 million employees and its type is B2C.
Business to Customers
This type of business is serves the product and services to their customers. It is effective
and best for managing the best part of the customers. McDonald's is the fast moving consumer
goods. This refers the process of selling products and services to customers. Organisation is
directly sales their products to customers can be referred to the B2C. Fast moving consumer
goods are directly refers the cost of products. These types of goods are called the consumer
packaged goods. It has short shelf life because of high customer’s demands. McDonald's is
producing the various food products like burger, fast foods etc. that are frequently consumed and
purchase by the customers (West, Ford and Ibrahim, 2015). According to this, it is called fast
moving consumer goods company.
KFC
KFC is also the fast foods company and it is also serves the various fast foods to peoples.
That is specialized in the fried chicken. The constituent of the recipe represent a trade secret.
This serves the large portion of the chicken are served and have well known feature of the chain
since.
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Basis McDonald's KsFC
Objectives McDonald’s sets their aim for
achieve the goals of target market.
This have aim to serves the good
food for great value. They are
wanted to make the rights and
effective relations with the
customers. This help to attract
customers towards it.
KFC has sets the effective
objectives for achieve goals of
marketing. They sets the two
objectives such as the product
development and implementation
of new traditional units like
shopping mall etc.
Product McDonald's is leading the largest
fast foods chain at the market. It has
the various products like chicken
products, soft drinks, salads,
sandwiches, breakfast items and
milkshakes. All these are the
product strategy in its marketing
KFC is largest fast food chain.
Marketing mix of the
organisation is includes the
wraps, salads, potato fries and
desserts. This serves specialty
burger to their customers. Their
products are attracting to
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Illustration 2: marketing mix
(Source: 7p's of marketing mix, 2017)

mix (7p's of marketing mix, 2017).
This covers the various elements of
the marketing mix that covers the
various organisational outputs.
customers.
Price McDonald’s is involves they
various pricing strategies.
Management is offers bundle price
strategy with the meals and other
product. Management is focus on
the psychological pricing strategy.
Under this strategy they set the
price of product by analysis the
market needs and wants. It is
effective and best for it. For more
management if offers the discount
to customers like and also offers the
buy one get one free.
KFC is offers the affordable price
of foods to their customers. They
have the large and effectives food
beverage. This has differential
pricing strategy to foods to their
customers. This is sets by analyse
the needs and wants of customers
(Larson, 2015).
Place The elements of the marketing mix
are ventures or location where
products are offered and customers
can assess them. They distribute the
products at restaurant, kiosks,
mobile app which is only for
McDonald's and other websites. The
company generates the sales by
revenue.
The elements of the marketing
mix is includes the location of
product selling and purchasing.
They are sales their products at
the various restaurant, offices and
public gardens etc.
Promotion The elements of marketing are
defines tactics of business and uses
communicate with customers
(Baker, 2016). This provides the
Management is use the effective
and best part by this customer re
know about then existing product
and also new products. For that
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new information to produce
consumers to purchase new product.
By these customers are attracted
towards it for purchase this. The
promotional mix of McDonald's is
use the advertising, sales promotion,
public relations and direct and
direct marketing.
they are use websites and
advertising. It is effective and
best part of the marketing and
organisation also.
Process McDonald’s is improving and
increase sales their food making
process and methods. This help to
make the effective and best way of
the food making process. This help
to make the best and unique ways of
foods. By this customers are attracts
towards their presentation of foods
and also quality and quantity of
foods.
Management is also use the new
and other methods and techniques
for make their foods effective and
unique from other (Chernev,
2018).
People McDonald has the unique ways to
address their customers and also
have eligible employees for work.
Their employees are very skill able
and effective. They have power to
attend the most of employees at the
time of work. They also have dress
code to their employees. This also
help to understand and analysis the
peoples of organization. It is
effective best part of organisation
(Christopher, 2016).
They are providing the fresh and
safe foods to their customers.
They have staff for serves their
foods and products to their
customers. Their staff members
are includes in the marketing mix
of people.
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Physical evidence McDonald’s is give best and every
lasting impression on the customers
mind. This help to build the trust of
employees and customers also. It is
effective and best part of the
organisation by marketing it
effective and best. Physical
evidence of McDonald’s is impact
to greet impression on customers
mind. This help to take the right and
best way of make best and long
term physical evidence on then
customer minds.
Management of KFC is use the
best effective and best physical
evidence of peoples. That
includes the staff and employees.
They are also having the best
dress codes and have quality of
food. This help to maintain the
transparency of food.
The marketing mix is help to set the roles and responsibility of market by analysis the
market needs and wants. It is effective and best for sets goals of marketing. Marketing mix of
McDonald’s is includes the product, price, place, promotion, process, physical evidence and
people of organisation. By this they are able to sets the new strategies according to needs and
wants of customers (Gillespie, 2015). Management is product marketing mix like it has various
products. They are also includes the pricing strategy of product they adopt differential pricing
strategy. They set their price of product by analysis the needs and wants of customers.
CONCLUSION
From the above study it had been concluded that the marketing has important and best for
every company for achieve goals and objectives of firms. That have their roles and responsibility
of marketing function has played an important role in the company for achieve the goals of
marketing. Marketing had been influenced the other functional departments of organisation.
Other functional department like finance, production and human resource. Finance department
has allocated the funds to marketing departments for pay their marketing expenses. The report
had been covered by the marketing mix of other organisation and its comparison with other
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organisation. That has been also help for making and setting of price and promotion channels of
marketing of product at marketplace.
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