Marketing Essentials

MARKERING ESSENTIALS

 Introduction
 Roles and responsibility of marketing function
 Roles and responsibility of marketing in related to wider organisation
context
 Marketing mix
 Conclusion
 References
Table of content

 Marketing is one of the most important part
of the every business for promote their
business at marketplace.
 It is the social process by which individual
and organisation obtain needs and wants
through creating and exchanging values
with orders (Baker, 2016).
 Present study is based in the “McDonld's”
which is the fast food company.
Introduction

 Marketing plays an important
role at marketplace and give
effective and valuable
performance of employees.
 Functions of marketing:
 Product planning and
development
 Marketing planning
Roles and responsibility of
marketing functions