Marketing Essentials

Marketing Essentials

Table of Content
 Introduction
 Basic marketing plan for Marks and Spencer
 Conclusion
 References

Introduction
Marketing is defined as a place where all the transactions or
exchange takes place. In today's business era, marketing is
gaining advancement at a rapid speed. They have been
innovating various tools and techniques in order to get the
best out of market place. In this report, company chosen is
Marks and Spencer which was established in 1884 by two
men Thomas Spencer and Michael Marks.

Basic marketing plan for Marks and
Spencer
Plan for Marks and Spencer:
Introduction Of Business: This company was established in
1884 by two person Michael Marks and Thomas Spencer.
They both started this business and they mainly deal in
supermarket chains and retailer ship.