Marketing Essentials

This presentation discusses the key roles and responsibilities of the marketing function in an organization. It explores how marketing helps in generating finances, product development, communication, and its relationship with other departments. The presentation also includes a case study on the marketing mix of Marks and Spencer.

Marketing Essentials

Content
 Introduction
 Keys roles and responsibilities of marketing function
 Marketing function with other departments of organisation
• Conclusion
 References

Marketing is the process in which the organization or any company
with the help of various marketing tools and technique advertise
and promotes its products, or services. Through marketing the
people get educated about the product, services, any social
message or any idea.
Introduction

Key roles and responsibilities of the marketing
function.
As marketing is very much essential for any business for growth and
success. Marketing deals with educating the people about the
products and services which is been introduced by the
organization. The company performs marketing function to
promote and advertise their products and services.

Continue...
Market research: Market research is a process in which the researcher
performs the research activities and finds out the recent trends, or past
trends into the market. According to the recent and the past trends the
research gets an idea about the trends which can be coming into the
future or have the chances to come into the future.

Cont...
Finance: The role and responsibility of the marketing function is to
generate the finances for the company. As the company performs
the marketing activity to educate their customers or the targeted
market about their products and services they see an huge increase
into the sales for their products as more and more people are now
getting known about the company.

Cont...
Product development: The products
for the company gets develop as
per the requirements of the
market. Through market research
the company knows about the
needs and wants of the market and
then tries to develop the product
which meets the same. Product
development is initiated by seeing
the future needs of the society or
by predicting it and making
releases the needs of it to the
customers.

Cont...
Communication: The marketing function helps the organization in
communicating their motive and the message which they want to
convey it to their targeted market. With the help of marketing tools
and techniques the organization can communicate about the
message which they want to convey to their customers.

Roles and responsibilities of marketing
The marketing department is related with the other departments of
the organization. All the departments into the company or
organization are interrelated with each other and together they
work and achieve the goals and objectives of the organization.
As in the case with Marks and Spencer the company set its goal
or the year which is them divided according to the department
wise.

Cont..
Production department: The production department job is to manufactures
the products for the company. They produce the products which is been
specified by the company. As the marketing department will perform its
advertising and promotional activities, it is generally normal that the sales of
that company tend to get increased (Brooks and Simkin, 2012).

Cont..
Human resource department: The human resource department job is
to organize the recruitment and selection program into the
organization. This department hires the talented forks for the
company. There job is also to take care of human resource needs by
integrating employees goals with the goals of organization. When
for marketing purpose the organization would need the workforce
then the human resource department would hire the people with the
required skills and knowledge for the marketing department.

Cont..
Finance department: The task of finance department is to manage the
finances for the company. There task is to invest into the profitable
places where the company would get the returns. The task of the
finance department is also to provide the finances to the company
are other department. For example production department would
need finances for the purchase of raw materials, likely human
departments would be needing finance for paying out their
employees and similarly the marketing department would be
needing finance for pursuing the marketing activities for the
business.

Cont.
Strategy and research: Here the strategy and research are the
department which is concern with undertaking the market research
program for the organization. In this department the research is
performed about the recent trends which is been running into the
market, apart from these the past trends also gets evaluated and
together they are analyze to assume the future requirements or needs to
the customers.

Conclusion
From the report which is presented above, the role and responsibilities
of marketing function has been discussed. The roles and
responsibility may include communication, market research,
product development, finance and the so on. The marketing function
is also interrelated with the other departments of organization like
with production, finance, human resource departments and the so
forth. The report also includes the marketing mix of marks and
Spencer company which tells us about how the company uses this
marketing mix for their marketing plan. Apart from this the report
has the marketing plan.

References
Baker, M. A. and Magnini, V. P., 2016. The evolution of services marketing, hospitality
marketing and building the constituency model for hospitality marketing.
International Journal of Contemporary Hospitality Management.
Baker, M. J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Brennan, L.,and et. al., 2014. Social engineering and social marketing: why is one “good”
and the other “bad”?. Journal of Social Marketing.
Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness. Marketing
Intelligence & Planning.
Faßmann, M. and Moss, C., 2016. Instagram als Marketing-Kanal. In Instagram als
Marketing-Kanal (pp. 13-21). Springer VS, Wiesbaden.

Thank You