Roles and Responsibilities of Marketing Function at Burberry

Marketing
Essentials
(BURBERRY)

Table of Contents
 Introduction
 The roles and responsibilities of marketing function of Burberry
 Analysis of the roles and responsibilities of marketing
 The roles and responsibilities of marketing related to other function in
respect to Burberry.
 Analysis of the interrelationships between marketing and other
functional
 Conclusion
 References

Introduction
The marketing plays an important role in an organisation as its functions
include advertising and promotions of products to the customers (Perreault,
2018). The approach of marketing for different companies can be different
but they need to decide the activities which will help them to be successful.
The presentation covers the marketing strategies of Burberry which is a
luxury fashion brand, provide a range of products including menswear,
womenwear and children. It designs clothes mainly by targeting the upper
class of people.

The key roles and responsibilities of the marketing
function
The role of the Marketing function of Burberry
 Understanding the needs and wants of the customers- The marketing
department understands the needs and wants of the customers and analyse
the market to make strategies to achieve it. The marketing department of
Burberry identifies the needs of the customers and make strategies to fullfill
it.
 Expansion, growth and brand name
 Pricing strategy
 Innovative products