Marketing Essentials Part-A

Marketing
Essentials
Part-A

Content
 Introduction
 Concept of Marketing including current and future trends
 Overview of different marketing processes
 Roles and responsibilities of marketing function
 Roles and responsibilities of marketing manager
 How marketing influences and interrelates with other functional
departments of the organisation
 Value and importance of marketing role in context with company
 Conclusions that emphasise the significance of having effective
interrelationships
 References

Introduction
Marketing is termed as a process executed to influence the interest and
perception of customers towards the products and services offered by an
organisation. Its main objective is to increase customer base and sales due
to which it is necessary for every organisation to invest more in adoption of
marketing techniques and tools so that the accurate information of their
respective products can be reached to the targeted customers.

Concept of Marketing including current and
future trends
Marketing is the activity with the help of which the
interest of customers is identified by the
organisation and the goods and services are offered
to them as per their needs and wants. With this
they can achieve better results and outcomes as
with satisfied customers they can increase their
revenues.