Marketing Essentials: Roles, Responsibilities, and Strategies

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1: Key roles and responsibilities of marketing functions..........................................................3
M1: Roles of marketing in context of marketing environment..................................................4
P2: Roles of marketing in wider organizational context.............................................................5
M2: Significance of interrelationships between different departments.......................................6
LO2: USE OF MARKETING MIX TO ACHIEVE OVERALL BUSINESS OBJECTIVES.......6
P3: Comparison of marketing mix of two organisations.............................................................6
M3: Different tactics applied by organisations to demonstrate how business objectives...........7
LO3: BASIC MARKETING PLAN................................................................................................7
Executive summary.....................................................................................................................8
About the company:.....................................................................................................................8
PESTEL analysis.........................................................................................................................8
SWOT analysis............................................................................................................................9
Marketing objectives:..................................................................................................................9
Segmentation, targeting and positioning:....................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCE................................................................................................................................11

INTRODUCTION
Marketing functional is responsible for advertising organizational products and services to the
customers so that it is able to achieve high level of work productivity and ensure that company is
able to achieve an efficient economic growth. Morrisons is the chosen organization for the
analysis in this report. Morrisons is one of the largest supermarket chain of UK which tend to
provide wide range of groceries and general merchandise to the customers. Evaluation of roles
and responsibilities of marketing function is done in this report, with that analysis of
responsibilities and role of marketing in wider organizational context is analysed in the report.
With that evaluation of several ways through which organizations tend to implement concepts of
marketing mix for achieving organizational goal is also done in the report. Development of
marketing plan is also done in the report for the purpose of achieving organizational objectives.
MAIN BODY
Marketing functions and its key roles and responsibilities
The responsibility of the marketing function is to operate many operations in an organization
which will allow the company to have increased level of productivity. These are the different
organizational functions which are used for playing as the marketing functions,
Employee Training :
The responsibility of the marketing department is to analyse the trends in the market and
also be able to analyse the trends which are present in the market for their analysation and
evaluation of work capabilities of Morrisons. The differences which occur in the trends
influences the organization to train the employee so that they can fulfil the organizational
requirements later. In this process the marketing functions are needed to make sure that the
organization and its expenses are all controlled due to the excessive capital investments. The
increase in the capital investment in the employee training thus creates a noticeable impact on
the economic growth of the company (Sanclemente-Téllez, 2017).
Market strategies :
For the marketing functions it is important top ensure that they are able to attract into
different range of customers towards the organization so that they can make sure that the
organizations sales are increasing. It is considered as a very important step in the marketing
department as it is known as the implementation of different creative and marketing strategies.

This company is able to increase its engagement by mixing the integrated approach of both the
traditional and digital marketing.
Taking customers feedback :
In this company Morrisons the marketing department observes the marketing trend in a
way that it is able to improve its product and its placement for the services towards the
customers. With the help of this operation the organization is able to understand the needs of the
customers and the areas in which they need to make improvement. This allows the company to
make improvement in the weaker segment of the customers (Nguyen and et.al, 2018). Most
organization like spending their capital on the customers feedback department so that they can
retain customers and also build positive relationship with them.
Monitoring market trends :
For the marketing department of Morrison it is important for understanding the changes
in the marketing trend of the market so that they can improve the products and services of the
company. This is important because there are many competitors of the company which are
competing in the market. This allows the company to fulfil the requirements of the customers so
that they can achieve higher levels of productivity in their operations. Capital investment in the
monitoring of the market comes in very handy for the organization (Tassinari and Maccarrone,
2020).
Establishment of inter organizational relationship :
One of the most important role of the marketing function is that it allows the organization
to develop effective relationships with other competitors of the market. This allows Morrison to
introduce new collaborations, products and also brand deals. This is a very effective strategy for
the company as it increases the customers base of the company. With the help of this step the
marketing function of the organizational employees are also improved and it empowers and
teaches them to learn new skills and techniques. This is the reason why organization chooses to
invest their capital in inter organizational relationship (Stankov and et.al, 2019).
Marketing roles in marketing environmental context
The marketing department is responsible for providing many creative and ways for
ensuring whether the customers are able to fulfil their requirements. This is also considered as
one of the effective ways in which the growth of the economy is maintained. This allows the