This presentation is about a marketing plan that outlines the marketing strategy and tactics for a company. It includes a vision, mission, objectives, marketing audit, marketing mix, STP, marketing program, budget, and monitoring and controlling. The presentation also provides references for further reading.
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Marketing plan
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INTRODUCTION Marketing plan is report which is outline the marketing strategy. It is the business document outlining market strategy and various tactics. This covers various elements of marketing like cost, goal, action. The marketing plan is important for company to develop their new product and services at marketplace. This give the clarity of new market and also provide focus or direction for acting of business, steps etc.
Executive summary This marketing plan is including vision, mission, objectives. This also covered by marketing audit by using SWOT analysis and PEST analysis. Marketing mix is help to analysis the 7P's of marketing that is help to make effective strategy for growth of company.
Mission, vision and objective Mission To be leading company by providing superior quality of product and services at competitive prices. Vision The vision of Tesco is to be a globally innovate and competitive business by providing 100% best services to our customers. Objective To increase the sales of product 10% till the end of 2019. To increase 20% investment on research and development process.
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Marketing audit by SWOT •Strength•Weakness •Tesco is best brand equality in its name with the global recognition •Competitive pressures have led to the price wars. •Opportunity•Threat •There has opportunity for strategic alliance with other brand. •Clothes prices are rises in around the world and this impact to the Tesco.
Marketing audit by PEST PoliticalThe political factor is impact to the overall sales and it growth. The government ability to encourage buy fabrics locally, if the tax on import other country increase. Other, government introduce new legislation to meet environment standard, in that demand will rise. EconomicalThe economy factor is includes the inflation rate and so on. Inflation rate is high then it increase equipment cost of the business. This impact to the business. Every company want the economy condition is good because this is the main reason of growth and profit of company
Marketing mix Marketing mix is the group of marketing activities by this Tesco is combine and control the various activities to produce desired response by targeting market. Itisveryimportanttoolwhicharecompareallthe elements.
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STP Segmenting The Tesco is lunching its new product at marketplace which is 3D print T-shirt. In this company will set the segment market for the product where other brand products. This will help to increase sales of Tesco. The Tesco is sets segment geographically is Density and demographic area.
Marketing program ChannelsActivityTime Direct marketingE-mails and messages3 months Digital marketingSocial media4 months Commercial marketingTV and radio5 months
Budget Marketing expenses E-mails and messages£50 Social media£100 TV and radio£150 Total expenses£300
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Monitoring and controlling The monitoring and controlling is the best and important process of marketing plan. It is the effective for using best product and implementing new services at marketplace. This process is oversees the all tasks and metrics which are necessary to ensure that the approved project at marketplace.
REFERENCES Meyer, P.H., 2016. A Parish Guide to the Use of Creative Problem Solving in Marketing Plan Development. Chernev, A., 2015.The marketing plan handbook. Cerebellum Press. Trotter, B., Smith, B., Rawar, E., Karami, N. and Matthews, T., 2019. SuperSelfie Marketing Plan.