Marketing essentials

Presentation

This presentation provides an overview of marketing essentials and focuses on the marketing plan for Boost Coca-Cola energy drink. It covers topics such as the marketing mix strategy, segmentation, targeting, and positioning. The presentation also discusses the budget, mentoring, and controlling aspects of marketing. Additionally, it explores the evidence-based marketing plan for Boost Coca-Cola. No specific course code, course name, or college/university is mentioned in the presentation.

Marketing Essential - Boost Coca-Cola Energy Drink

PowerPoint Presentation

This presentation on Marketing Essentials focuses on Coca-Cola as a case study. It covers topics such as the basic marketing plan, evidence-based marketing, and the marketing mix strategy. It also discusses the strengths, weaknesses, opportunities, and threats of Coca-Cola and provides insights into segmenting, targeting, and positioning strategies. The presentation concludes with a discussion on budgeting, mentoring, and controlling in marketing, as well as the importance of evidence-based marketing.