Marketing Essential

This presentation identifies the elements of marketing essential and their role in business, with a focus on the FOUR SEASON hotel. It discusses the concept of marketing, different marketing processes, roles and responsibilities of marketing managers, and the interrelationship between marketing and other functional departments. The presentation emphasizes the value and importance of marketing in business and the significance of effective interrelation between functional departments.

MARKETING ESSENTIAL

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
This presentation will identify about marketing
essential and their elements. And also will be
explain the FOUR SEASON hotel.
Present study will explain role of marketing in
business. Furthermore interrelationship with other
functional units will be explained. .

Company information
Hotel is having shopped and stored for many products their
lives so they will expose and expressed to different
advertisements.
The FOUR SEASON hotel limited is and international
luxury hospitality company in Toronto in the Canada. The
company starts more than 100 hotels in the world. In report
they will be describe the marketing plans, activities, key
roles and responsibilities. And 7ps of marketing.

1. The concept of marketing and involves current and future trends
The concept of marketing is belief that companies will
assess the needs and demands of their customers.
 The FOUR SEASON hotel will make plan for
accomplishing customers needs, maximum profits,
increase sales and beat the competition.
Nowadays the marketing is a combination of the last
trends that have been improved in the society.

CONT..
Marketing plays role of innovator, this helps in
bringing new ideas in business.
FOUR SEASON hotel prepares plan and make use
of digital technology in hotel for matching up
trends of e marketing.

2.Overview the different marketing process
In marketing process, the company aim at discovering unfulfilled customer
demands and requirements so they will provide market products and services
for customer satisfaction and needs. This process is very model and sequence
of terms. There are different models of explain in the marketing process.
Situation analysis
Situation analysis is identified to opportunities, in addition to clarifying the
customer needs and demands, the company understand which it is starting to
own abilities and the environment.

CONT…
Merchandising mix decision
 Marketing mix decisions are make tactics and plan for results and
implementation.
Implementation and control
 The company take action and decision for the control parameters of
the merchandising mix.

SOSTAC marketing model
SOSTAC marketing model is another great strategy that
helps to market the firm and increasing demand.
Situation analyses allows firm in identifying its own
position in market.
Setting objective supports in determining the actual
goal,
Strategies supports in conducting operations well.
Strategies are related to targeting and position.
Tactics are such as marketing mix elements that may
help businesses in improving its market position.
Action will allow in implementing strategies in effective
manner and controlling element aid in controlling over
entire process.

3.Describe the roles and responsibilities
 Responsibilities and duties of marketing manager involves; A manager
is mange the all marketing for the business and plans or activities in the
marketing section.
 They will create a strategy for archive their goals and objectives. And
also they will prepare print and internet marketing.
 The FOUR SEASON mangers and owners are concentrated on the
practical management and application of their business marketing
operations.

CONT…
It plays role of changer ,it helps in making necessary changes in business so that operational
activities can be improved. It also supports in building strong relationship with workers and
consumers. A marketing manager is change and improve the market department. They assign
responsibilities and targets for their employees. They will be evacuation of their employees and
their work performance.
Customer relationship management
The FOUR SEASON hotel manager will help to guests relationship
management in their business. A marketing manager gather
information from their customers to make relevant changes in
hospitality services for managing guest satisfaction.

4. Marketing influence and interrelated
with another functional department
Marketing department is highly related with
other functional units.
Operation management
 The marketing department will demand to work and set
points so that manufacturing department can perform
well. There are research and development will plan to
satisfy present and future customers demands and
requirements.

CONT…
Human resource management
The marketing department requirements to work
with in HR management to ensure skilled and
trained workforce for making relevant changes
with regard to market research

5.Value and importance of marketing roles
Marketing is most important part for business.
A company will depend on marketing because everything
is depended upon the market trends and research.
Marketing supports in conducting market research and
finding needs of consumers .It also aids in promoting
brand well. By using correct marketing tactics business
can enhance sales of the products.

VALUE OF MARKETING ROLE
 Marketing is valuable because it is a source of new ideas and
innovations.
 It is very dynamic concept. Marketing will create for the new
development and innovation.
 The role of marketing team in FOUR SEASON hotel is to generated
new ideas for company's developments.

6.The significance of effective
interrelation between many
functional departments
 The marketing is concerned with developing relationship between
human resource management, finance management and operation
management.
 The FOUR SEASON hotels are including many departments.

CONCLUSION
 It has been concluded from the above report that four season hotel has
worked on the roles and responsibilities of the marketing personnel.
 The assignment further focus on the importance of marketing manager.
 Various types of marketing process. The report lays its emphasis on the
marketing influence and its interrelationship with the other departments
in the organisation.

REFERENCES
 Qabajeh, M. M., 2018. Scalable Location Aware Multicasting Protocol for
Mobile Ad hoc Networks. INTERNATIONAL JOURNAL OF COMPUTER
SCIENCE AND NETWORK SECURITY. 18(1), pp.224-233.
 Carugo, D., 2015, August. Fasten your seatbelts! Accelerating students on work
experience into positions of responsibility. In Audio Engineering Society
Conference: UK 26th Conference: Audio Education. Audio Engineering
Society.
 Bidarigh, S., 2015. Improvement Vase Life of Chrysanthemum (Dendranthema
grandiflorum L.) Cut Flowers Using Essential Oils of Geranium, Eucalyptus
and Myrtus. Journal of Ornamental Plants. 5(4). pp.213-221.

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