Roles of Marketing Function in McDonald's

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Roles of marketing function..................................................................................................3
P2. Interrelation of marketing with other departments................................................................4
TASK 2............................................................................................................................................5
P3. Comparison of marketing mix with other organisations.......................................................5
TASK 3............................................................................................................................................9
P4. Marketing plan.......................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing plays an important role in order to deliver prominent products and services
according to the requirements of customers within the dynamic business environment. In regard
of this marketing is essential considering the functioning and business operations in terms of
understanding the prominent requirements of customers and provide products with the help of
advanced technology and social media (Al Badi, 2019). To carry forward this report McDonald’s
is considered which is a leading food chain and well known for offering best beverages across
the world to its potential customers. Moreover, the report covers effective identification of
existing and future trends considering the roles and responsibilities of marketing manager.
Besides this, effective evaluation of the relationship of marketing mix is conducted with other
functional units. Along with this it also focuses on the effective development of marketing plan
considering the expansion of business and development of product.
TASK 1
P1. Roles of marketing function
Marketing refers to the activity with the effective objective of creating awareness regarding
the offerings of an organisation within their customers with the perspective of persuading them
to make a purchase. In relation with McDonald’s the prominent roles and responsibilities of
marketing function is mentioned as underneath:
Development of marketing campaign: It is identified as one of the most effective and
suitable role of marketing function. This Department tends to make effective control over the
types of marketing campaign which tends to run by an organisation with the perspective of
making public aware regarding the offerings of products (Sharma, Ahuja and Alavi, 2018). It
leads to foster prominent marketing campaign, and also consider effective measuring to make
sure the successful formulation and by this the promotion of current offerings of McDonald’s
takes place in market area. Besides this prominent number of marketing campaigns are launched
by the company in order to attract large number of individuals.
Creating effective plan: It is the most important role of marketing which is useful for
company to promote their production services considering the prominent allocation of resources
in an effective manner. For this a prominent marketing strategy is helpful for McDonald’s to
consider their customers and the viewpoint of company undertaking the preferences of

customers. it is also helpful for company to analyse growth opportunities and also eliminate
threats for the business organisation.
Recognition of needs and demands of customers: Human resources are prominently
concerned as the most essential asset of an organisation as without them the prominent business
activities cannot be implemented. They are also responsible to accomplish the suitable goals and
objectives of company. Besides this the marketing function taken into consideration on the
grounds of prominent requirements of customers and human resources in terms of effectively
execute the marketing activities of McDonald’s.
Effective CRM: This marketing function is responsible to develop suitable strategic plans
with the objective of making sure success and growth of company (Šedík and et. al., 2018).
Besides this it also provides help to company in terms of developing loyal customer base in order
to enhance their profitability and overall share at the global level within the market area.
P2. Interrelation of marketing with other departments
Marketing is considered as the most significant functional Department of any company and
also focus on the promotional activities and sales. This function also leads to share suitable
relationship with other Department in order to make sure prominent cooperation and
coordination considering the organisational promises to make sure the effective formulation for
all the activities in desired way. The prominent in relationship with marketing and other units are
mentioned as below:
Marketing with human resource: The major role of human resource Department historic
route skilled and talented workforce in terms of performing various marketing and sales
activities collectively (Hanzaee, Sadeghian and Jalalian, 2019). In terms of McDonald’s human
resources Department and marketing both work in collective manner and for this marketing offer
prominent information considering the qualification it is required to recruit the employees for
marketing unit. After that HR Department recruit workforce according to their requirements.
Marketing with research and development: It is the basic function of marketing
Department to develop prominent ideas towards their production services. Besides this the
suitable creation of idea then screening to evaluate and finalise the production for the actual
products is essential. In relation with McDonald’s research and development Department
significantly generate idea directly connect with their customers and marketing in terms of
conducting brief analysis for their research in terms of eliminating threads on the future basis.