The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Explanation of marketing.................................................................................................................3
An explanation of what the marketing mix is and where the communications mix fits..................3
An explanation of digital marketing................................................................................................4
An explanation of social media marketing......................................................................................5
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses.................................................................................................................5
PART 2............................................................................................................................................6
Two examples of social media contents that really work and justification of why they work .......6
Screen shot of effective campaign with reference to established model and standard for digital
marketing.........................................................................................................................................6
Why social media content is effective?...........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing depict the effective form of marketing of products and services of the
company that effectively undertake electronic devices. Digital marketing tends to prominently
tool effective place in the modern organisation considering the business practices. For this, the
suitable problem which is received for modern solution for the digitalisation is offered by the
technology (Tuten, 2020). For this, effective examples of digital marketing techniques including
social media, advertisement and graphical hoarding. The report is classified into two prominent
part that put emphasis on identifying about what marketing and marketing mix. Besides this, it
also tends to undertake digital marketing and social media with effective examination by offering
two prominent social media campaigns which are developed by offer social media content in an
effective manner.
PART 1
Explanation of marketing
Marketing depict those activities which are used by company in terms of introducing and
communicating the products and services in terms of earn profitability. For this, the marketing
department tends to perform creative roles in terms of promoting their commodities in attractive
manner. It undertake effective activities considering the attention of customers towards the
offerings of company by maintaining healthy relations to maintain loyal customer base. This
concept tends to seek the demand of customers to make sure effective profitability.
An explanation of what the marketing mix is and where the communications
mix fits
It is undertaken as the effective strategic tools that consider effective tactics and actions
which are used by company in terms of promoting their services. It include 7P's of marketing
mix including: Product: It depict the prominent offerings by which company tends to sell their suitable
products and services, for this, company tends to make sure that they effectively deliver
suitable performance in terms of having prominent profitability (Ziyadin and et. al.,
2019). For instance, Cadbury provide wide range of products including drinks, chocolates
and so on.

 Price: It depict the suitable value by which customers need to pay in terms of offering
products for the company like Cadbury tends to use competitive marketing strategy in
terms of offering same price to their competitors. Promotion: It depict the suitable activities by which company consider the promotion
through effective communication including advertisement, word of mouth and many
more. For example, Cadbury tends to use traditional marketing including TV, newspaper
and so on considering social media in terms of promoting their products. Place: It depict the suitable point in which sales take place as it consider the effective
place of distribution in which the products are reached to their potential customers.
Moreover, Cadbury tends to have global distribution network by which they consider
robust distribution channel in order to reach towards their customers at any area. People: It depict staff members who tends to work hard for the growth and success of
company. In terms of Cadbury they tends to have skilled employees to make sure the best
product which is being offered to their potential customers. Process: It represent the suitable system and process undertaking the value exchange as
in terms of Cadbury the suitable process system depict the effective maintenance of
services to towards to queries of customers.
 Physical evidence: It undertake what customer sees in order to interact with the business
factor of company. For this, Cadbury tends to timely develop attractive logo which are
eye catchy and attract large number of customers.
An explanation of digital marketing
Digital marketing is the effective component which is done with the help of internet and
online technologies including digital media, PCs and mobile phones in order to create awareness
regarding the products and services. For this, people try to use effective digital devices instead of
going to the physical shops. Moreover, it also tends to consider campaigns in terms of becoming
prevalent with effective combination of search engine marketing, data driven marketing and so
on which become quite popular at any place (Iankova and et. al., 2019). It also useful for the non
internet channels including digital media tools considering mobile phones and so on as it cannot
separate things from the technological development. In order to create awareness for the main
target of modern digital marketing undertaking the general customers for becoming more
familiar to create brand awareness which is easy to identify. Therefore, to enhance the value for