Compare Marketing Mix of Burberry and Zara

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1 ...........................................................................................................................................1
P1) Explain the roles and responsibilities of the marketing function.........................................1
P2) Explain how roles and responsibilities of marketing relate to the wider organisational
context.........................................................................................................................................3
TASK 2............................................................................................................................................5
PART A...........................................................................................................................................5
1) Compare the marketing mix of two different organisations to achieve business objectives.. 5
2) Different tactics by which organisation achieve their business objectives.............................7
PART 2............................................................................................................................................8
1) Produce and evaluate a marketing plan for an organisation...................................................8
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing essentials refers to the all the important elements of the marketing that helps
business to grow is the industry. These elements plays important role in management of the
factors that increase the sells of the business. In this report the major factors that have an impact
on the marketing. In this report the Burberry is selected, company is British luxury fashion
house, headquarter is in London, UK . It currently design and distributes ready to wear cloths.
Company was established in 1856 by Thomas Burberry. In this report the roles and
responsibilities of marketing function within an organization is included. Also how role and
responsibilities is related to the wider organization. Further, comparison between different by
applying marketing mix and explained how it helps organization to gain its objectives. In the last
basic marketing plan for the organization. Marketing essentials helps organization to provide the
main objectives and goals of the organization.
TASK1
P1) Explain the roles and responsibilities of the marketing function.
Marketing function is an important part of company because its helps in selling the
product and services that increase the revenue of the organization. It is an bottom line of any
organization and marketing essentials helps in gain the objective of the company and increasing
the rate of customer base in the market.(Abamu, 2019) Marketing also promote the product in
the market and increase the revenue of the company. In the context of Burberry marketing
analyse the market of respective company and helps in selling the product in the target market.
Marketing helps analysing the target customers and target market where they can sell their
product and services. Below is various role and responsibilities of marketing in the context of
Burberry.
Role of Marketing function:
Marketing plays important role in making good relationship between the customers and
organization by the various offering they offer to them. The marketing function also helps in
branding of the company and make brand identity in the market.
 Meets consumers needs and wants: A better marketing strategy helps the organization
to know what are the expectations of the customers from the organization. Marketing
helps in analysing the needs and wants of customers and try to fulfil those needs and
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wants to provide better customers satisfaction. In the context of Burberry, marketing
function of the company helps in making good relation between company and customers
by providing them what they expect from the organization. It is also analyse where the
products of company can better meets the needs and wants of the customers.
 Ensure organizational growth, survival and reputation: In the context of Burberry
effective marketing help the organization to have stable growth in the market. It also
provide the competitive analysis in the market and helps (Andersen, Weisstein, and
Song, 2020) the company to make perfect marketing strategy so the they can gain
competitive advantages in the market. Better panning and organizing the marketing
functions help to survive in the market and gain more profitability and growth. Thus,
marketing function ensure the growth of the organization and helps in gaining
competitive advantages.
 Adapting the right price: Market analysis function analyse the competitive market for
the company and helps in selecting best price. Adopting right price for product and
service is very important for Burberry, choosing the right price can increase the
customers base for the organization and loyal customer base helps the company to retain
its potential customers and offer them more satisfaction level form the company's product
and service. Thus using right marketing functions helps the company to choose right
price for their customers and improve the productivity of the firm.
 Better product offerings: After analysing the potential market, it is very important for
the company to produce the product and services according to the needs and wants of the
customers. It is very essential for the organization to know about the choice and
preference of their target market customers(Arslanagic-Kalajdzic, Žabkar, and
Diamantopoulos, 2019) it is provide insight about what they have to offer in order to
fulfil the wants and needs of the customers. In the context of Burberry company is also
using marketing strategy that helps them to understand the needs and wants of the target
market customers.
Responsibilities of marketing functions: There are various responsibilities of the marketing
function that have to fulfil in order to gain advantages. In the context of Burberry below is the
several responsibilities of marketing function within an organization.
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