Marketing Essentials: A Case Study of Apple Inc.

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Added on 2024/07/12

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This report delves into the marketing strategies employed by Apple Inc., a global technology giant. It examines the key roles and responsibilities of the marketing function within Apple, exploring how these relate to the wider organizational context. The report then compares Apple's marketing mix (7 Ps) with that of its competitor, Samsung, highlighting their approaches to achieving industry objectives. Finally, a comprehensive marketing plan for Apple is developed and evaluated, considering internal and external factors, target markets, and budget allocation.

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Marketing Essentials: A Case Study of Apple Inc.

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