Key Roles and Responsibilities of Marketing Functions

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................6
LO1..................................................................................................................................................7
P1. Key roles and responsibilities of Marketing functions.........................................................7
P2. Relationship between marketing department and other functional departments..................7
LO2..................................................................................................................................................7
P3. Marketing Mix......................................................................................................................7
LO3................................................................................................................................................11
P4. Marketing plan for Organization........................................................................................11
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing refers to promoting company's products and services in order to improve the
brand value of the company (Rivera, 2017). This includes various functions such as advertising,
selling and product delivery to target customers of the company.
Henceforth, this report will emphasis over key roles and responsibilities involved in
marketing functions. All roles and responsibilities associated with the marketing function will be
elaborated based on marketing environment attached with business organisation. This report will
also specify about the interrelationship of marketing with other functional departments in Apple
company. 7 P model will also be expressed in this report to analyse the key differences between
organizations based on the marketing mix strategical tool. Based on the business objectives of
Dacia company and Mercedes Benz company. Furthermore, this report will also discuss the
suitable marketing plan for the upcoming product launch of Mercedes Benz company.
LO1
P1. Key roles and responsibilities of Marketing functions.
Covered in PPT.
P2. Relationship between marketing department and other functional departments
Covered in PPT.
LO2
P3. Marketing Mix
Marketing department plays an important role in increasing sales and profitability of
company by influencing customer to prefer company product and services over competitors
product. It uses various strategies and marketing tool such as marketing mix to attract large
number of customers. Marketing mix is set of tactics that is used by firm to promote its product
or brand in the market. Thus, various marketing mix used by Dacia and Mercedes Benz to
promote its product and services are as follows:
Basis Dacia Mercedes Benz
Product It offers simple and four
models of product to
customers to choose among in
UK. Each of these have
One of the strongest marketing
tool of company is it product
that make it one of leading
premium car brand in the

separate products line sold
under brand name of Dacia
Duster SUV (Mahajan, 2017).
It sells cars that are famous for
traditional design thus
attracting large number of
customers. Its products are
available in different sizes and
prices thus offering various
option to customers to choose
among.
world. It has wide range of
light commercial vehicles and
passenger cars. Luxury car
such as Sedans, SUV's and
sports car attract large number
of people to buy company
products. Mercedes is able to
enhance sales of company not
only because of its design and
luxury but also by use of
innovative technology.
Price It focuses on hybrid price
strategy to gain maximum
value of its products. Dacia
Sanderio start from £5,995
then goes up to £10,630,00
which is still half than
Mercedes car. Thus, price of
Dacia car is lower as compared
to Mercedes cars. Company
being in luxury segment has
set premium price for its car to
attract customers.
It has huge variety of product
with price range from $30,000
to 100000 and above (Koo,
Kim and Kim, 2016). Thus,
company by using premium
price strategies based on its
competition and features is
able to expand its market
share.
Place Dacai is based in Romania but
have operation or production
facilities across world.
Customers can easily book
their cars through official
website of Dacia. Renault
Company has spread its
business across worldwide
with dealership and service
station across various nation.
Mercedes Benz cars are
available across whole world