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Marketing Essentials: A Case Study of Zara

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Added on  2024/06/28

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This assignment delves into the fundamentals of marketing, exploring its functions, importance, and role within the marketing environment. It analyzes the interrelationship between marketing and other organizational functions, using Zara as a case study. The assignment further compares the marketing mix of Zara with another organization, Ben Sherman, highlighting their different strategies and tactics. Finally, it examines how Zara leverages its marketing mix to achieve its business objectives.

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