Marketing Essentials: A Comprehensive Analysis of Cadbury's Marketing Strategies

MARKETING ESSENTIALS
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Table of Contents
Introduction...................................................................................................................... 3
TASK 1.............................................................................................................................4
LO1 Explain the key roles and responsibilities of the marketing function.....................4
P1 Explain the key roles and responsibilities of the marketing function for the
chosen organization..................................................................................................4
P2 Explain how roles and responsibilities of marketing relate to the wider
organizational context for the chosen organization or scenario................................6
M1 Analyze the roles and responsibilities of marketing in the context of the
marketing environment for the chosen organization.................................................7
M2 Analyze the significance of interrelationships between marketing and other
functional units for the chosen organization..............................................................9
D1 Critically analyze and evaluate the key elements of the marketing function and
how they interrelate with other functional units for the chosen organization...........10
TASK 2...........................................................................................................................11
LO2 Compare ways in which organizations use elements of the marketing mix (7Ps)
to achieve overall business objectives........................................................................11
P3 Compare the ways in which the chosen organization applies the marketing mix
to the marketing planning process to achieve business objectives. How does it
differ from other organizations or could do better compared to other organizations.
................................................................................................................................ 11
M3 Evaluate different tactics applied by the chosen organizations to demonstrate
how business objectives can be achieved..............................................................13
TASK3............................................................................................................................15
LO3 Develop and evaluate a basic marketing plan....................................................15
P4 Produce and evaluate a basic marketing plan for the chosen organization.......15
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M4 Produce a detailed, coherent evidence-based marketing plan for the chosen
organization............................................................................................................ 17
D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to
achieve overall marketing objectives for the chosen organization..........................18
Conclusion..................................................................................................................... 19
Recommendation...........................................................................................................19
References.....................................................................................................................20
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Introduction
Marketing in an organization plays an important role. The product or services developed
by the organization has to be sold in the market for which, the consumers needs to be
aware the product or services sold by the organization. To make the consumers aware
about the product or service marketing is done by promotion, advertising, campaign etc.
Now a day’s marketing has mainly focused on consumers needs, wants and demand.
For this report the chosen company is Cadbury. In this report it will be discussed about
the roles and responsibility of marketing function in Cadbury. The interpersonal
relationship of marketing and other department of Cadbury. The 7P’s of marketing used
by the organization and a marketing plan for the organization.
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TASK 1
LO1 Explain the key roles and responsibilities of the marketing function.
P1 Explain the key roles and responsibilities of the marketing function for the
chosen organization.
When a business organization wants to make money they have to sell the products to
the consumers. There are seven functions of marketing, which starts from distribution to
pricing. The below given are the seven functions of marketing and their roles and
responsibilities:
Distribution channels – The product that is developed by the company needs to reach
to the customers. The organization now has to decide how the product will be delivered
to the customers so that the consumers can buy it and the organization can make
money out of it. If the organization is unable to find an idea to reach out to the
customers then there is no use of the product. Setting up target customers and then
selecting a store for reaching out to the customer is easy (Gnizy and Shoham, 2014).
Enterprise financing – The profit that is generated by selling the product in the market
needs to be re-invested in the business again. The money that is re-invested is a part of
marketing function. The money that is re-invested can be used for advertising and
promotion of the product in the market.
Market research – Market research is done to know the type of consumers in the
market, their needs and wants and the type of product the consumers are searching for.
Then the information gathering about the target customers. Market research also can be
done by doing a market survey by distributing questionnaires etc.
Price setting up – It can be challenging for an organization to set up the price of the
product correctly. If the price of the product is high then it might happen that the
customers may not purchase it and the organization can end by losing customers.
Setting up the right price can only be done by trial and error method (Rust and Huang,
2014).
Product or service management – One the target market is set the price of the product
or services setting should be the next goal. The product management can be set by
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keep in minds the customer’s needs, wants, and the product that is offered to the
customers need to be up to date and fresh.
Promotion – Advertising and promotion is necessary part to keep the customers
updated about the product or service and attract new customers. The marketing trends
keeps on changing, their the promotional strategy also needs to be changed
(Papadopoulos and Heslop, 2014).
Meeting the customers demand – The product can only be sold in the market if it is
able to meet the customers demand. If the product is at right place at a right time and
the product is able to meet the customer’s needs and wants then product will be sold in
the market easily.
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