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Marketing Essentials | Cadbury Organization

   

Added on  2020-04-13

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Running Head: MARKETING 1Marketing Essentials: Cadbury Organization Table of Contents

MARKETING 2Introduction......................................................................................................................................3LO1: Explain the role of marketing and how it interrelates with other functional units of an organization.....................................................................................................................................3Concept of Marketing, current and future trends and different elements....................................3Roles and responsibilities of Marketing and Marketing Manager in context of organization.....5Key elements of marketing function and Interrelations with the functional departments of organization..................................................................................................................................6Interrelations with other functional units.................................................................................7LO2: Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives..............................................................................................................8LO3: Develop and Evaluate a Basic Marketing Plan....................................................................11Marketing Objectives.................................................................................................................11Target Market.............................................................................................................................12Market Segmentation.................................................................................................................12Marketing Mix Strategies...........................................................................................................12Action Plan.................................................................................................................................13Evaluation and Monitoring........................................................................................................14Conclusion.....................................................................................................................................15References......................................................................................................................................16

MARKETING 3Introduction In today’s competitive business environment, Marketing is a significant tool for the businessorganizations. This includes the process of understanding the market and needs and demands ofcustomers, creating beneficial relations, implementing effective market strategies and offeringquality products and services to the customers. Most of the companies have realized thesignificance of customer relationships and they are making efforts to implement an innovativeapproach for its marketing process. Awareness about the marketing essentials is very high in thecurrent marketing environment all over the world. This report includes the discussion about themarketing processes and their role at Cadbury Organization, which is based in United Kingdom.Cadbury is one of the largest companies in the British multinational confectionary industry. Thereport emphasizes on the marketing essentials in this business organization and demonstrates theroles and responsibilities of marketing and its functions and interrelations with other functions ofcompany. Furthermore, it compares different ways of implementation of marketing mix inorganization to attain its goals and objectives. At the end, it creates and develops a marketingplan for the chosen organization, i.e. Cadbury. LO1: Explain the role of marketing and how it interrelates with otherfunctional units of an organization.Concept of Marketing, current and future trends and different elements Marketing is the process that includes different activities and sub-processes for developing,communicating, distributing and exchanging the products and services, which have value forpeople, partners and its potential customers. The concept of marketing is an aspect that thecompanies should evaluate the needs and expectations of customers and then they should makethe decisions for satisfying their requirements better than their potential competitors. In today’sbusiness environment, most of the organizations have implemented different concepts ofmarketing (Armstrong et al, 2014). At Cadbury, the marketing concept is categorized in five important concepts, which show thecore of its marketing. These marketing concepts include both current and future trends for eneffective marketing planning. In UK, Cadbury is also considering these concepts for developing

MARKETING 4marketing process for its products and services. Five elements of marketing at Cadbury are statedbelow;Product Concept The management at Cadbury believes that their customers choose the products and services,which offers them value for their money, innovation and quality. For this, the company focuseson the quality of products and customer satisfaction. Consumer base can be maintained viaproducts, which offers benefits to potential customers (Bakker, 2014). Production Concept This concept of marketing is based on the consumer perception that shows that they arepersuaded towards the products that are easily available at affordable rates. Under this concept,Cadbury is focusing to become affordable and favorable to the customers. Selling ConceptThis concept states that the mind set of today’s customers can be attracted via attractivepromotions and advertisements. Generally, customers focus on the products, which areaggressively advertised in the market. Cadbury is also focusing on different promotion andadvertising techniques, like; electronic media, print media, sign boards etc. Marketing Concept Under this, company is considering the needs and wants of target customers and offering themeffective value than their competitors (Baines, Fill, and Page, 2013). Cadbury can focus ondeveloping a strong brand image by creating an effective positioning statement and strongcustomer relationships. Societal Marketing Concept This element of marketing concept indicates that the major emphasis on needs and preferences oftarget customers, so they will prefer this brand over other companies in the confectionaryindustry (Berg, 2016).

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