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Roles nad Responsibilities of Markting Function - Report

   

Added on  2020-06-04

14 Pages4815 Words273 Views
Marketing Essentials
Roles nad Responsibilities of Markting Function - Report_1
CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Major roles and responsibilities of marketing function....................................................1P2 Responsibilities and roles of marketing relate to organisation.........................................3M1 Roles and responsibilities of marketing function.............................................................5M2 Importance of interrelationship between functional and marketing functions................5D1 Evaluation of major elements of marketing function.......................................................5TASK 2............................................................................................................................................5P3 Application of marketing mix to marketing planning for achieve business objectives....5M3 Various tactics applied by enterprise to achieve business objectives..............................8TASK 3............................................................................................................................................8P4 &M4 Evaluation of marketing plan for Cadbury..............................................................8D2 Marketing plan with use of 7Ps to achieve marketing objectives..................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
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INTRODUCTIONFunction of marketing can be defined as the one which reveal major roles of businessorganisation that help in develop a featured product and help in do promotion of same.Marketing research, development process, promotion, product plan, customer service and salesare the major function. Marketing department of firm involve various responsibilities that remainresponsible for growth and success of entity. Further various functions of marketing departmentperform various roles that support entity in achieve its set goals and objectives. Manager ofmarketing department use various communication tools to promote company's product and toinfluence customers to buy the same (Malhotra, Birks and Wills, 2013). Overall marketingdepartment play a significant role in every enterprise as this provide an opportunity to firm tocommunicate with target market. Cadbury, a British multinational confectionery firm is takenunder this report for study. This is the second largest confectionery brand in world. Major rolesand responsibilities of marketing function of an entity is detailed in this report. Further,interrelationship of marketing department with other major function of firm is also given in this.Application of major element of marketing mix by an enterprise for achieve its set marketingobjective and marketing plan of Cadbury is given in this. TASK 1P1 Major roles and responsibilities of marketing functionVarious type of communication channels are use by a business enterprise to interact withits consumers and to make them inform about company's product and services. This function usperform by marketing department of company (Eslinger, 2014). Different roles andresponsibilities of marketing department affect success and growth of entity so it is very essentialthat all should be perform in right manner. Major roles perform by marketing department areproduct, promotion, pricing, selling, distribution, marketing information system and financing.All these roles can be better understood by the following points:Product: Every enterprise manufacture and offer goods to its target customers for satisfytheir needs and wants and to keep them for a long time period. This is also known as mixof various tangible and non tangible features (Lane, 2014). For attract large number ofindividuals towards company's product and fulfil their requirements, it is very essentialfor firm to add unique and better features in its product. Manager of marketingdepartment carry out research to identify the factors that influence individuals to buy1
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company's product. Further, attitude, behaviour, needs and trends in current market is allanalyse by marketing manager. With this, Cadbury can achieve sales target and cancapture a large market share.Financing: Financial resources are known as one blood of every enterprise or it can besaid that a business entity cannot perform its operation without financial resources(Draelos, 2010). Proper amount of funds help manager in execute all activities ineffective manner. Manager of marketing department remain responsible to identify fundsrequire to carry out promotional activities. Pricing: Price is known as one of the most significant element of every product. Thisrefer to the monetary value charge by firm from its customers in exchange product.Before set the final price of product, it is very important for manager to examine variousfactors such as how much customers are ready to pay, price of competitor's product andmany more (Dibb and Simkin, 2013). All this help manager in set a right price forproduct and at the same time support in offer value to its customers. Marketing manageris the one who remain responsible to examine all these factors and determine the finalprice of product. Right price of product help firm in attract more customers and alsoprovide competitive benefit to company. Management information system: Needs and wants of customers are changing on a fastspeed and survive in market, it is very essential for an organisation to satisfy their needs.For this various research are carry out by firm to better understand the needs of customersand to influence them towards company's product. Management information system, helpmanager in collect, analyse and store huge amount of information is safe place. Further,this is use to present relevant data before managers which help them in take betterdecision. Promotion: This is known as one of the most important and prime function of marketingdepartment of entity. It can be said that marketing department is known for its promotionactivity (Baker and Magnini, 2016). Manager of this department formulate plans to usevarious communication channels for carry out promotion of product. Marketing managerremain responsible to determine the most effective channel of communication. This helpin encourage more individual to purchase company's product and increase its profits. 2
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