This report provides an in-depth analysis of Marks and Spencer's marketing plan, focusing on its effective use of digital marketing tools. The organization targets elite customers and youth sectors with products segmented based on gender, age group, interests, income, needs, and wants. The SWOT analysis highlights strengths such as brand recognition and wide product variety, while also addressing weaknesses like increasing labor costs and not being a trendy store. Opportunities in e-commerce and growing online retail markets are noted, along with threats such as economic slowdown and increased labor costs.