Marketing Essentials

Marketing Essentials

Table of Contents
• Introduction
• Concepts of marketing also current and future trends
• Different marketing process
• Role and responsibilities of marketing manager
• Interrelationship of marketing with other functional departments
• Value and importance of marketing role
• Effective interrelationship between different functional department
• Conclusion
• References

Introduction
Marketing is considered as an activity that performed by the firm which
is related with purchasing as well as selling any products or providing
services. It includes the purchasing, distributing, advertising,
delivering the goods or services. The chosen company for this report
is Marks and Spencer which is a growing British multinational
retailers

Concepts of marketing also current and
future trends
Marketing refers to the activity, set of institution as well as process of
developing, distributing, communicating as well as interchanging
offerings. Concepts of marketing is considered as a philosophy that
helps in examine the requirements of clients and then take decision in
order to satisfy those needs more effective then rivals.