Formulating a Detailed Marketing Plan for Wilkinson Company

Marketing Essentials

Introduction
• The following points will be included in power
point presentation:
– Formulating a detailed marketing plan for a Wilkinson Company

Marketing Plan
Marketing plan is considered as broad representation our outline
prepared by marketing manager in order to advertise business. It
defines the organisational activities that are required to be executed
while performing marketing activities. It highlights the main activities
that intends to communicate companies objectives to potential
customer. It is required by marketing manager to consider following
points while framing marketing plans such business goals and
objective, current positions of company in market, customer
perception, market conditions etc. AS this will help marketing
manager in formulating suitable marketing plan.

Marketing planning process
There are various stages included in marketing plan are:
Company overview
Identifying mission and vision of company
Situation analysis
Strategy
Segmentation
Targeting
Positioning
Plan of action
Evaluation and control