Roles and Responsibilities of Marketing in Organizational Context

This presentation discusses the key roles and responsibilities of marketing in a wider organizational context. It covers topics such as branding, market awareness, market research, and selection of promotional channels. It also explores the interrelations between marketing and other departments like HR and R&D. The presentation emphasizes the importance of marketing in reaching out to the public and developing a strong brand image.

Marketing Essentials
(PART A)

Table of Contents
 Introduction
 Roles and Responsibilities of Marketing
 Roles and responsibilities of Marketing in wider
organisational context
 Conclusion
 References

Introduction
• Marketing is an integration of moves
that are planned & implemented by an
entity for deriving positive outcomes.
• The present report is conducted to
gain knowledge of marketing being
carried out within Argos, a British
catalogue retailer operating within UK
as well as Ireland.

Key roles and responsibilities of
Marketing
Branding:
•In the present era, a prominent way to seek success is the
development of a premium brand which appears in the mindset
of people as a result of the call back for a merchandise or facility.
•It has been identified that this function within ARGOS holds the
role of determining the need and requirement of any product or
service of the entity to be branded in order to develop an
emotional connection with the public at large.

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Creation of market awareness:
•An entity usually carries out marketing with the primary
motive of creating awareness about the brand within the public
at large.
•Hereby, the role of this function in context of ARGOS has
been identified to be provision of knowledge of the offerings of
the company to the potential customers so as to incorporate the
intent of purchase within them.

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Market research:
•This is yet another function of marketing whereby the
organisation seeks to carry out a comprehensive research into
the different prospects of market so as to gain knowledge of the
potential trends as well as opportunities.
•This assists the enterprise in comparing as well as contrasting
the strategies along with the offerings of company.

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Selection of Promotional channels:
•Promotion is considered as one of those
aspects with the help of which an entity
seeks to reach out to the public at large
and develop a good a rapport with them.
•There are various types of tools and
techniques that are used by organisations
across the globe to do the advertising of
its products.

Roles and responsibilities of Marketing in
wider organisational context
HR with Marketing: HR is a key department which is engaged
in development of a positive working culture and other
essentials such as recruitment & selection, training &
development, handling diversity etc. Marketing and HR in
ARGOS are closely related in the sense that when the former
department is in need of talented and skilled professionals for
promotion, it communicates the need to latter.

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Marketing with R&D: R&D is yet
another corporate department whose
main role is determination of ideas for
new product development procedure.
Within ARGOS, the feasibility of idea
for NPD process is ascertained via R&D
while research as well as logistics is
carried out by way of marketing.

Conclusion
•Marketing is crucial for providing aid to the company in
reaching out to the public at large. This helps in development of a
strong brand image of the entity and its offerings at market place.
•Apart from this, it has been ascertained that marketing holds
strong link with the other functions of the company, assisting the
corporation at large to leverage such interrelations and gain
success at market place.

References
•Akbar, F. and et. al., 2017. Niche marketing strategy framework
for SMEs: A conceptual framework.
•Brychkov, D. and Domegan, C., 2017. Social marketing and
systems science: past, present and future. Journal of Social
Marketing. 7(1). pp.74-93.
•Chang, C. T. and Chen, P.C., 2017. Cause-related marketing ads in
the eye tracker: it depends on how you present, who sees the ad,
and what you promote. International Journal of Advertising. 36(2).
pp.336-355.

Thank You!!!