Roles and Responsibilities of Marketing in Organizational Context

Marketing Essentials
(PART A)

Table of Contents
 Introduction
 Roles and Responsibilities of Marketing
 Roles and responsibilities of Marketing in wider
organisational context
 Conclusion
 References

Introduction
• Marketing is an integration of moves
that are planned & implemented by an
entity for deriving positive outcomes.
• The present report is conducted to
gain knowledge of marketing being
carried out within Argos, a British
catalogue retailer operating within UK
as well as Ireland.

Key roles and responsibilities of
Marketing
Branding:
•In the present era, a prominent way to seek success is the
development of a premium brand which appears in the mindset
of people as a result of the call back for a merchandise or facility.
•It has been identified that this function within ARGOS holds the
role of determining the need and requirement of any product or
service of the entity to be branded in order to develop an
emotional connection with the public at large.